This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users who rely on DNT signals to limit tracking will not have those signals honored by Affirm, meaning DNT-based opt-outs have no effect with Affirm.
The updated policy explicitly discloses that Affirm collects cart contents, product details, pricing, and page URLs when you use its browser extension or in-app browser to visit merchant websites. This represents a material expansion of the prior disclosure, which only mentioned collecting website domain. The policy states this information is used to provide and improve extension features, provide personalized experiences, and support related services. You can limit collection by disabling the extension in browser settings, uninstalling it, hiding it, or choosing not to use the in-app browser for merchant browsing where an alternative is available.
View change record →Sending a DNT signal has no effect on Affirm's data practices; only legally required signals such as GPC will be honored.
How other platforms handle this
We do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser "Do Not Track" settings and/or signals or other mechanisms that provide consumers the ability to exercise choice...
Written claims concerning copyright infringement must include the following information: A physical or electronic signature...A description of the copyrighted work...A description of where the allegedly infringing material is located...
as such disclosure may be required by the order or requirement of a court, administrative agency or other governmental body, subject to the Receiving Party providing to the Disclosing Party reasonable written notice...
"we do not currently recognize or respond to DNT signals. However, as mentioned above, we do honor legally required browser-based signals such as GPC.Excerpt from Affirm's Privacy Policy
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Users who rely on DNT signals to limit tracking will not have those signals honored by Affirm, meaning DNT-based opt-outs have no effect with Affirm.
Sending a DNT signal has no effect on Affirm's data practices; only legally required signals such as GPC will be honored.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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