Activision shares your personal information with outside advertising companies and data analytics firms to show you targeted ads.
This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"Advertising and Analytics Partners: We may share your Information with third-party advertising companies, advertising agencies, data analytics companies and advertising networks to serve you with relevant advertising and analytics.Excerpt from Activision's Privacy Policy
(1) REGULATORY LANDSCAPE: Under CCPA/CPRA, sharing personal information with third-party advertising networks for cross-context behavioral advertising constitutes 'sharing' subject to the right to opt out under California Civil Code Section 1798.120.
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Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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