Activision shares your personal information with outside advertising companies and data analytics firms to show you targeted ads.
This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
How other platforms handle this
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with ad...
We may share your personal information with third-party advertising partners to provide you with advertisements we believe you may find of interest. We do not control these third parties' tracking technologies or how they may be used. If you have questions about an advertisement or other targeted co...
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"Advertising and Analytics Partners: We may share your Information with third-party advertising companies, advertising agencies, data analytics companies and advertising networks to serve you with relevant advertising and analytics.— Excerpt from Activision's Activision Privacy Policy
(1) REGULATORY LANDSCAPE: Under CCPA/CPRA, sharing personal information with third-party advertising networks for cross-context behavioral advertising constitutes 'sharing' subject to the right to opt out under California Civil Code Section 1798.120. Under GDPR, behavioral advertising requires either valid consent under Article 6(1)(a) or a legitimate interests basis with a documented balancing test; the policy cites legitimate interests for some advertising uses, which may face challenge under GDPR recital 47. The FTC has enforcement authority and has issued guidance on data broker and advertising network practices. (2) GOVERNANCE EXPOSURE: High. The breadth of the advertising partner network is not enumerated in the policy, making it difficult for users to assess the full scope of data sharing. The absence of a specific list of advertising partners or categories of partners shared with may be insufficient under GDPR Article 13 transparency requirements. (3) JURISDICTION FLAGS: California residents have a statutory right to opt out of sharing for behavioral advertising. EU and UK users must receive a valid consent mechanism for behavioral advertising cookies and data sharing. Brazil (LGPD) and South Korea (PIPA) impose similar consent requirements for marketing data transfers. (4) CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising partners should include CCPA service provider or contractor terms where applicable to avoid triggering opt-out obligations for operational advertising uses. GDPR Article 26 joint controller arrangements may apply where advertising partners co-determine processing purposes. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the full list of advertising and analytics partners receiving personal data, confirm that CCPA opt-out signals (including Global Privacy Control) are honored, and verify that EU consent management platform configurations align with current IAB TCF requirements or equivalent valid consent mechanisms.
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Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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