Activision collects detailed records of how you play their games, including scores, achievements, replays, and how you interact with other players.
This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Detailed gameplay behavioral data enables profiling of individual users over time and can be combined with device identifiers and advertising data to build comprehensive user profiles used for targeted advertising and product decisions.
Every game session, score, in-game interaction, and player communication may be logged and retained by Activision, creating a detailed behavioral profile that can inform both product development and targeted advertising.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
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"Gameplay and Usage Information: We collect information about your use of our Properties. This may include information about what games you play, your game progress, scores, achievements, game replays, matches, and interactions with other players, as well as information about how you interact with our websites, products and services.Excerpt from Activision's Privacy Policy
(1) REGULATORY LANDSCAPE: Gameplay and behavioral data constitutes personal data under GDPR where it is linked to an identifiable individual.
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Detailed gameplay behavioral data enables profiling of individual users over time and can be combined with device identifiers and advertising data to build comprehensive user profiles used for targeted advertising and product decisions.
Every game session, score, in-game interaction, and player communication may be logged and retained by Activision, creating a detailed behavioral profile that can inform both product development and targeted advertising.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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