Activision Privacy Policy

This document is Activision Publishing, Inc.'s global Privacy Policy (last updated July 2, 2025), governing the collection, storage, use, and transfer of personal and non-personal information across all Activision websites, products, and services, with Activision acting as data controller. The policy states that Activision collects identifiers (name, email, date of birth, phone number), device and technical data, gameplay and usage data, location information, payment information, voice and chat data, and inferences drawn from all of the above; the terms authorize sharing this information with affiliated companies (including Microsoft and its subsidiaries following acquisition), business partners, advertising networks, analytics providers, and third-party service providers, as well as in connection with corporate transactions. The policy asserts broad cross-contextual behavioral advertising permissions and discloses sharing of personal information with third-party advertising and analytics partners, which under California law (CCPA/CPRA) may constitute a 'sale' or 'sharing' of personal information subject to opt-out rights; the document provides California residents with opt-out mechanisms, though the breadth of data categories shared with advertising partners warrants evaluation. The policy engages GDPR and UK GDPR (citing lawful bases including legitimate interests and consent for EU/UK users), CCPA/CPRA for California residents, COPPA for users under 13 in the US, and references additional rights for users in Australia, South Korea, and Brazil; compliance considerations include the adequacy of consent mechanisms for cross-border data transfers post-Schrems II, the sufficiency of legitimate interest assessments for behavioral profiling, and the robustness of age verification procedures given the policy's acknowledgment that children's data may be inadvertently collected.