SoFi revised its cookie and tracking technology disclosure on June 12, 2026. The previous terms stated that SoFi uses pixels and tracking technologies to collect information and shares this data with social media, advertising, and analytics partners, with a default opt-in unless users decline. The updated terms now present a detailed Privacy Preference Center that explains how cookies function, establishes functional cookies as requiring explicit permission, describes the specific purposes of data collection, and allows users to manage cookie categories individually rather than accepting all tracking by default.
Consumers: Instead of automatic enrollment in all tracking, you now choose which types of cookies to allow
Consumers: The policy now explains what functional cookies do and that they require your choice to be active
Consumers: You no longer automatically consent to all tracking by failing to change the default setting
The updated terms establish a Privacy Preference Center that provides granular cookie controls rather than requiring blanket acceptance of all tracking technologies. Previously, SoFi stated that users who did not make a selection agreed to all tracking uses; the revised terms now require users to affirmatively allow functional cookies and other tracking categories. The updated language explicitly describes that functional cookies enable enhanced site functionality and personalization, and that blocking certain cookies may impact site experience. You can now toggle cookie categories on or off individually rather than accepting or declining all tracking as a single choice.
→ Review the Privacy Preference Center when visiting SoFi.com to select which cookie categories to allow
→ Toggle off any optional cookie categories (e.g. advertising, analytics) if you do not wish to enable those tracking mechanisms
This is the 2nd significant Disclosure Requirement Change change SoFi has made since ConductAtlas began monitoring.
ConductAtlas has recorded 12 material changes to this document over 41 days of monitoring (since May 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, SoFi has made 21 significant changes.
14 of SoFi's significant changes have been classified as negative for consumers.
Establishes explicit user consent requirement for functional cookies rather than default enrollment
Eliminates prior language that treated user inaction as acceptance of all tracking technologies
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi replaced a broad, pre-checked consent model with a granular, category-based preference system on June 12, 2026. The change moves from implied consent (opt-out) to explicit consent (opt-in) for non-essential cookies, which aligns with GDPR …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002903.
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