SoFi's Privacy Notice was updated on June 12, 2026 to revise how the company describes cookie and tracking technology practices. The updated policy explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions and shares this data with social media, advertising, and analytics partners. Previously, the policy described these technologies in more general terms and emphasized user choice. The updated language clarifies tracking practices and establishes that continued use constitutes acceptance of these technologies unless users actively opt out through the preference center.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
The updated Privacy Notice clarifies SoFi's tracking and data-sharing practices with explicit disclosure that user information is shared with advertising and analytics partners. The revised language establishes that continued site use constitutes acceptance of these practices unless users take action to opt out, which changes the operational default from prior implied choice language to explicit consent-on-continued-use.
→ Review the Privacy Preference Center and adjust cookie settings to opt out of optional tracking categories if you prefer not to allow data sharing with advertising and analytics partners.
→ Note that strictly necessary cookies cannot be disabled, as they are required for basic website functionality.
→ Continued use of SoFi's website will result in cookies, pixels, and other tracking technologies collecting information about your interactions and sharing that data with advertising and analytics partners as stated in the updated policy.
→ Data about your preferences and device will be collected and shared with third-party advertising and analytics partners unless you affirmatively opt out through the preference center.
ConductAtlas has recorded 9 material changes to this document over 51 days of monitoring (since April 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, SoFi has made 19 significant changes.
13 of SoFi's significant changes have been classified as negative for consumers.
The policy now explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect user information and shares this data with advertising and analytics partners.
The updated language establishes that continued site use constitutes acceptance of tracking practices unless users affirmatively opt out through the preference center.
Users can toggle cookie category buttons in the preference center to opt out of optional tracking, though strictly necessary cookies cannot be disabled.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi must disclose its data-sharing practices more explicitly, and users are bound by these practices through continued use unless they take action to decline.
SoFi updated its cookie and tracking disclosure to clarify data collection practices and third-party data sharing. The revised language explicitly states that cookies, pixels, and tracking technologies are used to collect user information and that this data is shared with advertising and analytics partners. The policy establishes that continued use constitutes acceptance unless users opt out. This change may trigger review under state privacy laws (CCPA/CPRA in California) and potentially FTC guidance on cookie disclosures and consent mechanisms, depending on how the preference center functions and whether the default consent model meets notice and choice standards in relevant jurisdictions.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002875.
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