SoFi's Privacy Notice was updated on June 12, 2026 to revise how the company describes cookie and tracking technology practices. The updated policy explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions and shares this data with social media, advertising, and analytics partners. Previously, the policy described these technologies in more general terms and emphasized user choice. The updated language clarifies tracking practices and establishes that continued use constitutes acceptance of these technologies unless users actively opt out through the preference center.
Consumers: SoFi must disclose its data-sharing practices more explicitly, and users are bound by these practices through continued use unless they take action to decline.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
→ Review the Privacy Preference Center and adjust cookie settings to opt out of optional tracking categories if you prefer not to allow data sharing with advertising and analytics partners.
→ Note that strictly necessary cookies cannot be disabled, as they are required for basic website functionality.
ConductAtlas has recorded 5 material changes to this document over 51 days of monitoring (since April 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, SoFi has made 10 significant changes.
5 of SoFi's significant changes have been classified as negative for consumers.
The policy now explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect user information and shares this data with advertising and analytics partners.
The updated language establishes that continued site use constitutes acceptance of tracking practices unless users affirmatively opt out through the preference center.
Users can toggle cookie category buttons in the preference center to opt out of optional tracking, though strictly necessary cookies cannot be disabled.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi updated its cookie and tracking disclosure to clarify data collection practices and third-party data sharing. The revised language explicitly states that cookies, pixels, and tracking technologies are used to collect user information and that …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002875.
SoFi reduced the referral rewards for its Credit Score Monitoring service in an update detected on September 10, 2026. Previously, …
SoFi's Online Privacy Policy website underwent a navigation and menu restructuring in an update detected on September 10, 2026. The …
SoFi reduced referral rewards for its Credit Score Monitoring service on September 10, 2026. Previously, referrers received 1,500 rewards points …
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them t…
ConductAtlas tracked the restructuring, new disclosures, and entity changes that followed the largest privacy fine in EU history.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do…
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Get alerted when this policy changes again, including what changed and why it matters.