SoFi updated its privacy preference center to provide more detailed disclosure about tracking technologies and user control mechanisms. The revised notice explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information and shares this data with social media, advertising, and analytics partners. The updated terms clarify that strictly necessary cookies cannot be disabled as they enable core site functions, while optional cookies allow users to toggle performance and targeting cookies off.
The updated privacy notice provides more explicit disclosure of how SoFi collects and shares user information through tracking technologies. The revised terms state that SoFi uses cookies, pixels, and other tracking technologies to collect information about your interactions with the site and shares this information with social media, advertising, and analytics partners. The notice clarifies that strictly necessary cookies enable site functionality and cannot be disabled, while optional cookies for performance and targeting purposes can be toggled off through controls displayed next to each category.
→ Review the updated Privacy Preference Center to understand which tracking technologies SoFi deploys on its site.
→ Toggle off optional cookies for performance and targeting data collection using the control switches provided next to each category if you prefer not to have that data collected.
Explicitly states SoFi uses cookies, pixels, and other tracking to collect information and shares it with ad and analytics partners.
Distinguishes between strictly necessary cookies that cannot be disabled and optional cookies that users can toggle off.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change represents a clarification and reorganization of SoFi's existing privacy disclosures rather than a substantive expansion of data practices. The updated notice makes explicit what tracking occurs and to whom data is shared, which …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003032.
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