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July 8, 2026
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SoFi's Privacy Notice was updated on July 8, 2026 to reflect changes to the site navigation and product offerings. The change added a new financial coaching product offering (SoFi Coach with Coach Chat and Budget Planner features) to the privacy notice's product menu and modified language describing member benefits. This update appears to be a product disclosure and navigation change rather than a substantive modification to data handling, consent, or privacy practices.
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June 23, 2026
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SoFi's Privacy Notice was updated on June 23, 2026 with a modification to one sentence in a 81-sentence document. Based on the provided diff context, the change appears to involve a navigation or product listing element within the policy document. The specific operational change cannot be fully determined from the truncated diff, which shows menu navigation text rather than substantive privacy policy language.
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June 17, 2026
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SoFi updated its privacy preference center to provide more detailed disclosure about tracking technologies and user control mechanisms. The revised notice explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information and shares this data with social media, advertising, and analytics partners. The updated terms clarify that strictly necessary cookies cannot be disabled as they enable core site functions, while optional cookies allow users to toggle performance and targeting cookies off.
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June 15, 2026
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SoFi updated the presentation and structure of its cookie consent notice on June 15, 2026. The previous version used simple language stating that SoFi shares tracking data with partners and that non-selection constitutes agreement to tracking technologies. The updated version introduces a Privacy Preference Center with categorized cookie types (Functional, Performance, Targeting, Strictly Necessary), explicit descriptions of each cookie category's purpose, and a more granular consent interface allowing users to toggle different cookie categories on and off. Strictly Necessary Cookies remain non-optional and cannot be disabled.
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June 12, 2026
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SoFi's Privacy Notice was updated on June 12, 2026 to revise how the company describes cookie and tracking technology practices. The updated policy explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions and shares this data with social media, advertising, and analytics partners. Previously, the policy described these technologies in more general terms and emphasized user choice. The updated language clarifies tracking practices and establishes that continued use constitutes acceptance of these technologies unless users actively opt out through the preference center.
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June 11, 2026
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SoFi updated their Privacy Notice on June 11, 2026 with formatting and navigation adjustments to their website footer and header. The changes include adding accessibility navigation shortcuts ('Skip To Main Content', 'Accessible Menu'), adding a close button ('X') to a third-party website warning modal, updating external link indicators to show 'Opens A New Window', and correcting minor capitalization ('Learn More about About Us'). These are primarily structural and accessibility improvements to the website interface rather than changes to privacy practices or data handling.
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June 10, 2026
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SoFi updated its website privacy preference center and cookie disclosure on June 10, 2026. The revised language reorganizes how cookies are categorized and disclosed, moving from a simpler structure to a more detailed breakdown that separates Strictly Necessary, Functional, Performance, and Targeting cookies. Users can now see more granular descriptions of each cookie category and toggle settings more explicitly, though Strictly Necessary cookies remain non-optional as before.
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June 10, 2026
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SoFi's updated Privacy Notice on June 10, 2026 added two navigation links to 'Student Loan Servicing' in the document's resource sections. The links appear in two separate locations within the notice's table of contents and resource hubs. This is a formatting and organizational change to the document structure with no material modification to privacy policies, data practices, or consumer rights.
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June 9, 2026
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SoFi updated its Privacy Notice on June 9, 2026 with minor formatting and navigational changes to the policy webpage. The changes include adding accessibility features (skip-to-main-content link, keyboard navigation support), updating link text from 'Disclaimers' to 'Disclosures and Agreements', and adding 'Opens A New Window' indicators for external links. These are largely technical and structural updates with no material changes to the substantive privacy rights, data collection practices, or consumer obligations stated in the policy.
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June 2, 2026
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SoFi updated its Privacy Notice on June 2, 2026, modifying the cookie consent and tracking technology disclosure section. The previous version described cookie functionality in general terms; the updated version explicitly discloses use of pixels and tracking technologies shared with social media, advertising, and analytics partners, and restructures the consent interface to separate strictly necessary cookies (non-optional) from optional cookies (performance and targeting). The revised language requires affirmative consent for non-essential tracking, whereas the prior version framed cookies as opt-out.
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June 1, 2026
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SoFi's Privacy Notice was updated on June 1, 2026 with a minor modification to navigation elements. The change added 'Skip To Main Content' and 'Accessible Menu - Main' navigation links to the policy header. This is a structural and accessibility improvement to the document interface with no substantive change to privacy terms or data practices.
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May 31, 2026
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SoFi updated its cookie and tracking technology disclosures on May 31, 2026. Previously, the privacy notice stated the company uses pixels and tracking technologies to collect information and shares this with social media, advertising, and analytics partners, with an opt-out option for non-essential cookies. The updated language now provides a Privacy Preference Center that explains how cookies work, describes the types of information collected, and offers granular controls allowing users to block specific cookie categories, though some blocking may impact site functionality.
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May 30, 2026
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SoFi's updated Privacy Notice contains two substantive policy changes. First, the company expanded the scope of tracking technologies it uses and discloses; previously the policy described cookies and their use in general terms, but the updated language explicitly states the company uses 'pixels and other tracking technologies' and shares collected information with 'social media, advertising, and analytics partners.' Second, the company modified its consent structure: previously users could 'choose not to allow some types of cookies,' but the updated terms state 'If you do not make a selection, you agree to our use of these technologies,' establishing opt-out rather than opt-in consent for tracking technologies.
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May 29, 2026
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SoFi updated its privacy notice on May 29, 2026 to revise how it describes cookie and tracking technology practices. The prior version stated that SoFi shares collected information with social media, advertising, and analytics partners, and that users must affirmatively opt out of cookies by toggling buttons per category, with no opt-out available for strictly necessary cookies. The updated version introduces a Privacy Preference Center that describes cookies in more general terms, explains that information may be used for site functionality and personalization, and states that users can choose not to allow some types of cookies, though blocking certain cookies may impact site experience. The operational change shifts from a toggle-based opt-out interface to a more detailed disclosure framework with apparent opt-in or selective-permission language for non-essential cookies.
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May 23, 2026
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SoFi updated its Privacy Preference Center disclosure on May 23, 2026, replacing language about cookies with explicit statements about pixel tracking and data sharing with advertising and analytics partners. The prior version described cookies as mostly used to make the site work and stated users could choose not to allow some types. The updated version states SoFi uses pixels and tracking technologies to collect information and actions, shares this with social media, advertising, and analytics partners, and requires affirmative consent to enable these technologies, with the default position that non-selection constitutes agreement to use.
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May 14, 2026
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SoFi updated its Privacy Notice on May 14, 2026 to revise how it describes cookie and tracking technology usage. The previous version stated the company uses pixels and tracking technologies to enhance navigation, personalize content, and assist marketing efforts, and that it shares this information with social media, advertising, and analytics partners. The updated version introduces a Privacy Preference Center that explains cookies in general terms and emphasizes user choice to allow or block different cookie types, though it notes that blocking some cookies may impact site functionality.
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May 14, 2026
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SoFi updated its Privacy Notice on May 14, 2026 to replace passive cookie disclosure language with active tracking technology descriptions and revised consent mechanics. The previous version described cookies in general terms and offered choice mechanisms; the updated version explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions with its site, and shares this information with social media, advertising, and analytics partners. The change establishes a default consent model where continued use constitutes agreement to these tracking practices unless users actively decline through toggle buttons.
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May 7, 2026
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SoFi revised its cookie and tracking technology disclosure on May 7, 2026. The previous language stated that SoFi uses pixels and tracking technologies to collect information and shares this data with social media, advertising, and analytics partners, with no opt-out available unless users made a selection. The updated language introduces a Privacy Preference Center that explains how cookies work, what types are used, and provides granular opt-out controls for non-essential cookies, while also describing which cookies are necessary for site function.
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May 6, 2026
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SoFi updated its Privacy Notice on May 6, 2026 to reorganize and clarify how it collects and shares tracking data. The previous version described cookies and tracking as optional and subject to user preferences and a Privacy Preference Center. The updated version states that SoFi uses pixels and other tracking technologies to collect information, shares this data with social media, advertising, and analytics partners, and establishes that users who do not make a selection agree to these technologies. The updated terms also distinguish between Strictly Necessary Cookies, which cannot be disabled, and optional cookie categories that users can toggle off via buttons in the consent interface.
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May 5, 2026
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SoFi updated its Privacy Notice on May 5, 2026 with primarily formatting and navigation changes to the publicly visible document structure. The substantive privacy-related language that appears in the diff shows a shift in how cookie and tracking technology disclosures are presented: the previous version stated SoFi uses pixels and tracking technologies and shares information with third-party partners, while the updated version introduces a 'Privacy Preference Center' framework that describes cookies and tracking as information collection methods and notes that users can choose not to allow some types of cookies. The practical effect is that cookie preference controls now appear to have an explicit opt-out mechanism rather than an opt-in default.
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May 1, 2026
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SoFi's Privacy Notice website underwent formatting and navigation updates on May 1, 2026. The detected changes consist primarily of removal of 'Skip To Main Content Accessible Menu' navigation text, elimination of a third-party website warning modal indicator ('X'), simplification of NMLS link formatting, and removal of footer content including accessibility resources, privacy options links, and newsletter signup language. No substantive changes to privacy rights, data collection practices, disclosure obligations, or user protections were identified in the updated text.
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April 23, 2026
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SoFi updated its Privacy Notice on April 23, 2026 to clarify its tracking technology practices and consent model. The updated language explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions, and shares this information with social media, advertising, and analytics partners. The revised notice removes previous language describing a privacy preference center and instead establishes a simpler opt-out model where users can decline optional tracking technologies, but continued use constitutes acceptance of these tracking practices if no selection is made.
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April 21, 2026
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SoFi substantially revised the cookie and tracking technology section of its Privacy Notice on April 21, 2026. The prior language stated that SoFi shares tracking information with social media, advertising, and analytics partners, and that non-selection constitutes agreement to these technologies. The updated language introduces a Privacy Preference Center, describes cookie categories (Functional, Performance, Strictly Necessary), explains that blocking cookies may impact site functionality, and provides explicit mechanism to manage consent preferences by category rather than opting into all tracking by default.
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April 19, 2026
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Initial snapshot, monitoring begins
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