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SoFi updated its Privacy Notice on May 14, 2026 to revise how it describes cookie and tracking technology usage. The previous version stated the company uses pixels and tracking technologies to enhance navigation, personalize content, and assist marketing efforts, and that it shares this information with social media, advertising, and analytics partners. The updated version introduces a Privacy Preference Center that explains cookies in general terms and emphasizes user choice to allow or block different cookie types, though it notes that blocking some cookies may impact site functionality.
The updated privacy notice now includes a Privacy Preference Center that explains how cookies and tracking technologies work and allows users to enable or disable different cookie categories. The revised language describes that blocking certain types of cookies may impact site experience and available services. You can use the Privacy Preference Center to choose which cookie categories to allow or block.
The updated notice establishes explicit user controls over cookie categories through a Privacy Preference Center, replacing prior language that treated non-selection as consent. This change affects how users can manage tracking technologies and aligns SoFi's consent practices with GDPR and CCPA requirements for affirmative consent mechanisms.
→ Use the Privacy Preference Center to review and select which cookie categories to enable or disable
→ Understand that blocking certain cookies may limit site functionality and available services
→ The default cookie settings will apply as presented in the Privacy Preference Center
→ Some site features and services may not function if users block functional or non-essential cookie categories
Added consent control interface allowing users to enable or disable different cookie categories with notice that blocking some cookies may limit site functionality
Removed prior language stating 'if you do not make a selection, you agree to our use of these technologies' and replaced with explicit consent mechanisms
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi's updated privacy notice adds consumer-facing consent controls and transparency about cookie use through a Privacy Preference Center. This change appears responsive to standard web privacy practices and likely complies with GDPR consent requirements where applicable. No material compliance obligations appear newly created by this change; rather, it formalizes existing consent delivery mechanisms.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002090.
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