SoFi replaced its previous cookie and tracking technology disclosure with a more detailed cookie consent interface that explains how different cookie types function. The prior language stated that SoFi shares collected information with social media, advertising, and analytics partners and that non-selection constitutes consent to tracking. The updated disclosure describes cookie categories separately (functional, performance, strictly necessary), explains what each does, and states that users can choose not to allow some cookie types, though blocking them may affect site functionality.
The updated terms replace a single consent model with categorized cookie disclosure and granular controls. Previously, SoFi stated that non-selection constituted agreement to tracking technology use and that information was shared with social media, advertising, and analytics partners. The revised language now describes strictly necessary cookies as non-optional and explains that functional and performance cookies can be disabled, though doing so may affect site services. You can now toggle individual cookie categories to prevent their use.
The updated terms shift from a consent-by-inaction framework to granular, category-level cookie controls with individual toggles and explanations. This change operationally changes how users interact with SoFi's tracking practices by requiring affirmative selection for non-essential cookies rather than relying on silence as consent. The revised structure aligns with privacy regulation in jurisdictions including the EU, UK, and California that expect granular, explicit consent for non-essential tracking.
→ Review the cookie categories presented when you visit SoFi's website.
→ Toggle off functional and performance cookies if you prefer to limit tracking, noting any stated limitations on site functionality.
→ The terms will be applied according to the cookie settings you select or allow by default; silence no longer constitutes consent to all tracking.
→ If you do not adjust cookie preferences, the terms state that performance and functional cookies will operate as enabled, affecting site analytics and personalization.
Replaced single consent/decline with granular toggles for strictly necessary, functional, and performance cookies, with category-specific explanations.
Previously stated that non-selection constitutes agreement; now removed in favor of explicit opt-in model for non-essential categories.
Added language warning that blocking certain cookies may impact site experience and services, which may affect the legal validity of consent depending on jurisdiction.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
You now have more granular control over which cookies are used, with explanations of what each category does and warnings about the impact of blocking them.
SoFi no longer asserts that silence or non-selection constitutes consent to tracking; users must now actively enable each optional cookie type.
This change reorganizes SoFi's cookie consent disclosure from a single consent/non-selection framework to a multi-category cookie consent interface with individual toggles. The shift aligns with privacy regulation expectations in jurisdictions including the EU, UK, and California that generally require granular consent for non-essential tracking rather than consent-by-inaction. No new data collection authority is asserted; the change is structural and disclosural. Legal review should confirm that the 'blocking some cookies may impact experience' language complies with applicable consent frameworks, particularly regarding whether performance and functional cookies meet the threshold of strictly necessary or require affirmative consent.
GDPR (cookie consent requirements), ePrivacy Directive, PECR (UK), CCPA (opt-out rights), California Consumer Privacy Act
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002091.
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