SoFi revised its cookie and tracking technology disclosure on May 7, 2026. The previous language stated that SoFi uses pixels and tracking technologies to collect information and shares this data with social media, advertising, and analytics partners, with no opt-out available unless users made a selection. The updated language introduces a Privacy Preference Center that explains how cookies work, what types are used, and provides granular opt-out controls for non-essential cookies, while also describing which cookies are necessary for site function.
Consumers: You now have the ability to disable tracking cookies for specific purposes (marketing, functional) through a preference menu, rather than having tracking enabled by default unless you proactively opt out.
The updated terms establish a Privacy Preference Center that allows users to decline non-essential cookies and tracking technologies. Previously, the policy stated that users must agree to tracking if they did not make a selection. The revised language clarifies that strictly necessary cookies cannot be disabled because they enable core site functionality, but functional and marketing-related cookies can be toggled off. You can access the Privacy Preference Center to review and adjust cookie settings by category.
→ Access the Privacy Preference Center when visiting SoFi's website to review available cookie categories (Functional Cookies, Marketing, Analytics)
→ Toggle off non-essential cookie categories using the buttons provided, or click 'Decline all optional' to disable all cookies except Strictly Necessary
→ Review the 'more information' section in the Privacy Preference Center to understand the specific purposes of each cookie category
ConductAtlas has recorded 2 material changes to this document (since April 2026). An additional minor or cosmetic changes were excluded.
Users can now opt out of non-essential cookies (functional, marketing, analytics) through a preference menu, replacing prior default-consent model.
Cookies required for core site functionality (login, session management, redirect on logout) cannot be disabled, and this exemption is now explicitly stated.
The statement 'If you do not make a selection, you agree to our use of these technologies' was removed, eliminating reliance on negative consent.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi updated its tracking technology disclosure to include explicit opt-out mechanisms for non-essential cookies through a Privacy Preference Center. The change narrows the categories of cookies subject to opt-out (distinguishing strictly necessary from functional and …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001789.
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