Shopify updated its Terms of Service on May 11, 2026 to add new provisions regarding communications through additional channels like WhatsApp and to introduce a new service category called Agentic Storefronts with supplemental terms. The updated terms now state that Shopify may use opted-in communication channels to send account and service-related messages, and that merchants using Agentic Storefronts must comply with separate supplemental terms specific to that service.
The updated terms establish that Shopify may send account and service-related communications through WhatsApp if you have opted into that channel. Additionally, merchants who use the new Agentic Storefronts service are now subject to supplemental terms specific to that feature. These are clarifications that formalize how existing communication channels can be used and introduce governance for a new product offering.
The updated terms establish new communication pathways and introduce a new service category with explicit governance. Merchants and Shopify users should understand that WhatsApp is now a formal communications channel for service-related messages if they have opted in, and that any use of Agentic Storefronts carries separate contractual obligations under supplemental terms.
→ If you do not wish to receive Shopify communications via WhatsApp, review Shopify's communication preferences and opt out of the WhatsApp channel.
→ If you use or plan to use Agentic Storefronts, review the separate supplemental terms referenced in the updated service agreement.
→ Shopify communications may be delivered through WhatsApp if you have already opted into that channel, as the updated terms now explicitly authorize this practice.
→ If you use Agentic Storefronts without reviewing the supplemental terms, you will be bound by those terms as stated in the updated service agreement.
Shopify may use opted-in WhatsApp channels to send account and service communications.
Merchants using Agentic Storefronts are subject to separate supplemental terms governing that service.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Shopify added two provisions to its master terms: explicit authorization to use opted-in communication channels (WhatsApp) for service-related messaging, and a new service category (Agentic Storefronts) with cross-reference to supplemental terms. The changes are largely administrative, clarifying communication pathways and introducing a new product line. Organizations using Shopify in their vendor stack should verify that WhatsApp messaging aligns with their own customer communication policies and that Agentic Storefronts (if used) are governed by the referenced supplemental terms. No immediate regulatory compliance action appears triggered unless WhatsApp messaging implicates jurisdiction-specific consent or telecommunications regulations.
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