SoFi updated its Privacy Notice on April 23, 2026 to clarify its tracking technology practices and consent model. The updated language explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions, and shares this information with social media, advertising, and analytics partners. The revised notice removes previous language describing a privacy preference center and instead establishes a simpler opt-out model where users can decline optional tracking technologies, but continued use constitutes acceptance of these tracking practices if no selection is made.
The updated privacy notice explicitly discloses that SoFi uses cookies, pixels, and other tracking technologies to collect information about your interactions with its site, and shares this information with social media, advertising, and analytics partners. The revised language removes reference to a privacy preference center and instead establishes a consent model where failure to opt out constitutes acceptance of these tracking practices. You can toggle opt-out buttons that appear next to each cookie category, though strictly necessary cookies cannot be disabled.
The updated privacy notice explicitly establishes that SoFi collects user interaction data through tracking technologies and shares that data with advertising partners. The shift from an affirmative preference center to a consent-by-continued-use model means users must take active steps to opt out of these practices, rather than making an explicit choice at the outset.
→ Review the updated privacy notice to understand which tracking technologies are deployed and how your data is shared.
→ If you do not wish to permit tracking, toggle the opt-out button next to each non-essential cookie category before continuing to use SoFi's site.
→ If you do not opt out, the terms will apply as written and SoFi will collect your interaction data and share it with advertising and analytics partners.
→ Strictly necessary cookies will remain active regardless of your preference, as they are required for site functionality.
ConductAtlas has recorded 2 material changes to this document (since April 2026).
Explicitly discloses use of cookies, pixels, and other tracking technologies to collect and share user interaction data with advertising, social media, and analytics partners.
Establishes that failure to opt out constitutes acceptance of tracking practices; replaced prior preference center language.
Clarifies that strictly necessary cookies cannot be disabled because they are required for site functionality.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi now clearly states it tracks your activity and shares that information with advertising companies.
If you do not manually opt out of tracking, your continued use of the site means you accept these tracking practices.
SoFi's revised privacy notice materially changes its tracking technology disclosures and consent framework. The updated language explicitly describes pixel and tracking technology use, third-party data sharing with advertising partners, and implements a consent-by-continued-use model rather than affirmative opt-in. This may implicate FTC standards for privacy notice clarity and consumer consent under the FTC Act Section 5, and for entities subject to California Consumer Privacy Act (CCPA) requirements, may affect how data sales and sharing are disclosed. Organizations that rely on SoFi's privacy practices as a baseline for their own vendor or partnership agreements should verify that the revised disclosures align with their own privacy compliance obligations.
FTC Act Section 5 (unfair or deceptive practices); CCPA (data sharing disclosures, opt-out mechanisms); state privacy laws (consent and tracking disclosures); COPPA (if minors are users)
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Watcher: regulatory citations + obligations. Professional: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001399.
See the full side-by-side comparison of every sentence added, removed, and modified.
🔒 Full diff — WatcherSoFi revised its cookie and tracking technology disclosure on May 7, 2026. The previous language stated that SoFi uses pixels …
SoFi updated its Privacy Notice on May 6, 2026 to reorganize and clarify how it collects and shares tracking data. …
SoFi updated its Terms of Service on May 5, 2026, making primarily formatting and navigation changes to the document structure. …
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