SoFi substantially revised the cookie and tracking technology section of its Privacy Notice on April 21, 2026. The prior language stated that SoFi shares tracking information with social media, advertising, and analytics partners, and that non-selection constitutes agreement to these technologies. The updated language introduces a Privacy Preference Center, describes cookie categories (Functional, Performance, Strictly Necessary), explains that blocking cookies may impact site functionality, and provides explicit mechanism to manage consent preferences by category rather than opting into all tracking by default.
Consumers: You now have the ability to control different types of cookies separately rather than accepting or rejecting all tracking at once.
Consumers: The terms now explain that turning off some cookies could mean certain website features may not work properly.
SoFi (processor): The company can no longer rely on silence or inaction as consent; it must obtain active choice for non-essential tracking.
Consumers: The terms now explain more clearly what different cookies do and why they are used.
The updated Privacy Notice replaces a consent model where non-selection meant acceptance of all tracking technologies with a granular preference system organized by cookie category. Under the revised terms, you can now access a Privacy Preference Center to manage Functional Cookies and Performance Cookies separately, while Strictly Necessary Cookies remain non-optional for site operation. The updated language discloses that blocking certain cookies may impact site functionality and services offered. You can access the Privacy Preference Center to select which cookie categories to enable.
→ Access the Privacy Preference Center when visiting SoFi's website to select which cookie categories (Functional, Performance) you wish to enable
→ Review the disclosure explaining that blocking certain cookies may affect site functionality before disabling preferences
Introduces granular, category-based cookie consent management allowing users to enable or disable Functional and Performance Cookies while preserving Strictly Necessary Cookies as mandatory.
Removes prior language stating non-selection constitutes agreement; shifts from implicit to explicit consent model for non-essential tracking.
Adds explicit language that blocking certain cookies may impair site functionality and service delivery, creating transparency around tradeoff between privacy and usability.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi revised its cookie consent mechanism from implicit acceptance (silence as consent) to explicit granular preference management through a Privacy Preference Center. The change aligns with transparency expectations under GDPR, CCPA, and state privacy laws …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001371.
SoFi updated its referral promotion terms in an update detected on August 5, 2026. The promotion period shifted from June …
SoFi revised the terms of its referral promotion program in an update detected on August 5, 2026. The promotion period …
SoFi revised its SoFi Plus Savings account interest structure, effective August 3, 2026. Previously, the terms stated that a 3.10% …
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Get alerted when this policy changes again, including what changed and why it matters.