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Zoom shares website activity data with third-party advertising and analytics partners through third-party cookies, which may be used for targeted advertising based on website usage. Users can opt out of this data sharing through Zoom's Cookies Settings tool, and Zoom states it will obtain prior consent where required by law.
This analysis describes what Zoom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes sharing of website behavioral data with advertising and analytics partners via third-party cookies for targeted advertising purposes. The opt-out mechanism is available through Zoom's Cookies Settings tool, and the provision notes consent will be obtained where legally required, which under GDPR and the ePrivacy Directive would include most EEA and UK users.
This provision authorizes Zoom to share website activity data with third-party advertising and analytics partners through cookies for targeted advertising. Under this clause, users can opt out of third-party cookie-based data sharing by using the Cookies Settings tool accessible on Zoom's website.
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"Zoom uses third-party marketing, advertising, and analytics providers: to provide statistics and analysis about how people are using Zoom products and services, including our website; and to provide advertising and marketing for Zoom products and services, including targeted advertising based on your use of our website. These third-party partners may receive information about your activities on Zoom's website through third-party cookies placed on Zoom's website. To opt out of our use of third-party cookies that share data with these partners, visit our cookie management tool, available in Cookies Settings. Where required by law, Zoom will first obtain your consent before engaging in the marketing or advertising activities described.Excerpt from Zoom's Privacy Statement
1. REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (Cookie Directive) and GDPR consent requirements for non-essential cookies, which require prior informed consent for third-party advertising cookies for EEA and UK users. CCPA and U.S. state privacy laws (including Colorado, Connecticut, and Virginia privacy acts) impose opt-out rights for targeted advertising using personal data. The FTC has jurisdiction over deceptive practices related to online behavioral advertising under the FTC Act. The IAB's Transparency and Consent Framework (TCF) is commonly used to implement compliant consent mechanisms for digital advertising in the EU. 2. GOVERNANCE EXPOSURE: Medium. The provision states Zoom will obtain consent where required by law, but does not specify the technical implementation of its consent management platform or whether it uses an IAB TCF-compliant consent management platform. For enterprise customers embedding Zoom in their own web properties or using Zoom's website for customer-facing activities, the adequacy of Zoom's cookie consent mechanism may warrant independent assessment. 3. JURISDICTION FLAGS: EEA and UK users are subject to the ePrivacy Directive's prior consent requirement for advertising cookies. California residents have opt-out rights under CCPA's right to opt out of the sale or sharing of personal information for targeted advertising. Colorado, Connecticut, and Virginia residents have analogous opt-out rights under their state privacy laws. 4. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers should confirm whether Zoom's cookie consent mechanism satisfies applicable consent requirements in jurisdictions where they operate. Third-party advertising partners receiving website activity data through Zoom's cookies are not identified by name in this provision, which may limit enterprise customers' ability to conduct vendor assessments of those downstream partners. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether the Cookies Settings opt-out mechanism is adequately disclosed and accessible to users in all relevant jurisdictions. For California users, the statement should be evaluated for compliance with CCPA's opt-out of sale/sharing requirements. Organizations with operations in the EU should assess whether Zoom's consent management approach for advertising cookies meets ePrivacy Directive requirements applicable to their use context.
This provision authorizes sharing of website behavioral data with advertising and analytics partners via third-party cookies for targeted advertising purposes. The opt-out mechanism is available through Zoom's Cookies Settings tool, and the provision notes consent will be obtained where legally required, which under GDPR and the ePrivacy Directive would include most EEA and UK users.
This provision authorizes Zoom to share website activity data with third-party advertising and analytics partners through cookies for targeted advertising. Under this clause, users can opt out of third-party cookie-based data sharing by using the Cookies Settings tool accessible on Zoom's website.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zoom.