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The terms prohibit users from posting, displaying, or communicating any information about a seller's or listing agent's offer of buyer agent compensation through Zillow's Services, including the amount, percentage, or existence of such an offer, regardless of whether it is connected to a specific property.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision reflects operational changes following the August 2024 NAR settlement and related MLS rule changes that separated buyer agent compensation offers from MLS listings. The prohibition applies broadly to all users including real estate professionals and covers any communication of compensation offers through the platform.
The updated terms establish explicit consent for Zillow to contact you through email, phone calls, text messages, and in-app features using automatic dialing systems and prerecorded voices. These communications may include advertising or marketing offers alongside transactional messages. Message and data rates may apply depending on your carrier, and contact frequency will vary based on your account activity. You can opt out of text messages at any time by replying STOP, and calls with Zillow employees may be recorded for quality control and internal business purposes.
View change record →Under this clause, sellers, listing agents, and other users are prohibited from communicating buyer agent compensation offers of any kind through Zillow's Services. This restriction applies platform-wide and covers any disclosure, including whether compensation is offered at all, not only specific amounts.
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"post, display, communicate, or otherwise make accessible to any third party on or through the Services (including but not limited to an agent profile page) a seller's or listing agent's offer of buyer agent compensation (including an amount, percentage, or that buyer agent compensation is offered at all), irrespective of whether such offer of compensation is connected to any specific propertyExcerpt from Zillow's Terms of Use
1. REGULATORY LANDSCAPE: This provision reflects the operational implementation of changes arising from the NAR settlement agreement and associated MLS policy changes that took effect in August 2024, which require buyer agent compensation to be negotiated separately rather than offered through MLS platforms. The Department of Justice has conducted ongoing inquiry into real estate commission practices, and this clause reflects Zillow's platform-level response to the altered regulatory and industry landscape. 2. GOVERNANCE EXPOSURE: Medium. The prohibition is operationally significant for real estate professionals who previously disclosed buyer agent compensation through listing platforms. Non-compliance by users could trigger account suspension under Zillow's enforcement provisions. The breadth of the prohibition, covering not just amounts but the existence of any offer, is operationally distinct from practices that predated the NAR settlement. 3. JURISDICTION FLAGS: Real estate commission practices are subject to state-specific licensing law and MLS rules that may interact with this platform-level prohibition. States with their own real estate commission disclosure requirements should be reviewed for alignment with the Zillow prohibition. 4. CONTRACT AND VENDOR IMPLICATIONS: Real estate brokerages and agents using Zillow's Services should update their listing and communication workflows to ensure compliance with this prohibition. Any third-party tools or integrations that auto-populate buyer agent compensation data into Zillow listings or agent profiles may require reconfiguration. 5. COMPLIANCE CONSIDERATIONS: Real estate professionals and brokerages should audit their Zillow platform listings, agent profile pages, and any automated data feeds to confirm that buyer agent compensation information is not being populated through the Services. Non-compliance constitutes a terms violation and may result in automatic license termination under the account termination provision.
This provision reflects operational changes following the August 2024 NAR settlement and related MLS rule changes that separated buyer agent compensation offers from MLS listings. The prohibition applies broadly to all users including real estate professionals and covers any communication of compensation offers through the platform.
Under this clause, sellers, listing agents, and other users are prohibited from communicating buyer agent compensation offers of any kind through Zillow's Services. This restriction applies platform-wide and covers any disclosure, including whether compensation is offered at all, not only specific amounts.
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