Zillow · Zillow Privacy Notice · View original document ↗

Indefinite Data Retention Without Specified Maximum Periods

High severity Unique · 0 of 325 platforms
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Recent governance activity Zillow recorded 2 documented changes in the last 30 days.
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The operational significance is that Zillow establishes a flexible retention framework without maximum retention periods, allowing the company to determine retention duration on a case-by-case basis according to stated criteria. This approach shifts retention decisions from predetermined schedules to ongoing assessments of business and legal necessity.

Consumer impact (what this means for users)

Users' personal information may be retained for extended periods as determined by Zillow's internal assessment of whether retention serves stated purposes, legal obligations, or dispute resolution needs. The terms do not establish fixed deletion timelines or maximum retention periods that users can reference.

How other platforms handle this

OneLogin Medium

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

Perplexity AI Medium

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

WhatsApp Medium

We store information until it is no longer necessary to provide our services and WhatsApp Products, or until your account is deleted or becomes inactive, whichever comes first. This is a case-by-case determination that depends on things like the nature of the information, why it is collected and pro...

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▸ View Original Clause Language DOCUMENT RECORD
"
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include the nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and applicable legal requirements.

— Excerpt from Zillow's Zillow Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Indiana Consumer Data Protection Act
US-IN

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-004778
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d2177cd32c0778bdf2b989631cf90498c72c0da57b731114d71b367b8a080851
Analysis generated
May 9, 2026 20:32 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-004778
Captured: 2026-05-09 20:32:53 UTC
SHA-256: d2177cd32c0778bd…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/indefinite-data-retention-without-specified-maximum-periods/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Indefinite Data Retention Without Specified Maximum Periods clause do?

The operational significance is that Zillow establishes a flexible retention framework without maximum retention periods, allowing the company to determine retention duration on a case-by-case basis according to stated criteria. This approach shifts retention decisions from predetermined schedules to ongoing assessments of business and legal necessity.

How does this clause affect you?

Users' personal information may be retained for extended periods as determined by Zillow's internal assessment of whether retention serves stated purposes, legal obligations, or dispute resolution needs. The terms do not establish fixed deletion timelines or maximum retention periods that users can reference.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.