Zendesk shares your website browsing and interaction data with advertising networks, analytics companies, and social media platforms, which may use cookies and trackers to build a profile of your online activity.
This analysis describes what Zendesk's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This sharing with advertising networks means your data may be used beyond Zendesk's own purposes and shared with third parties whose own privacy practices are separate from Zendesk's notice, potentially affecting the scope of data that flows to external entities.
Interpretive note: The classification of advertising data sharing as a 'sale' under CCPA/CPRA depends on the specific contractual arrangements with each third party and may vary by partner; the document does not specify each partner relationship.
Browsing Zendesk's website or interacting with its marketing can result in your data being shared with advertising and analytics third parties through cookies and trackers, which those third parties may use for their own profiling purposes beyond Zendesk's control.
How other platforms handle this
We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
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"We may share your personal information with third-party advertising partners, analytics providers, and social media platforms. We use this information to show you relevant advertising, measure the effectiveness of our advertising campaigns, and understand how you interact with our websites and services. These third parties may use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our websites.— Excerpt from Zendesk's Zendesk Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR and the ePrivacy Directive (Cookie Law) for EU users, requiring informed consent before non-essential cookies are placed. Under CCPA and CPRA, sharing personal data with advertising networks may constitute a 'sale' or 'sharing' of personal information, triggering opt-out rights. The FTC Act's unfair or deceptive practices standards apply to disclosures about third-party data sharing. California's CPRA expanded the definition of 'sharing' to include cross-context behavioral advertising even without monetary consideration. (2) GOVERNANCE EXPOSURE: Medium. Zendesk references OneTrust for cookie consent management, which provides a framework for EU-compliant consent capture; however, compliance depends on the specific configuration of consent categories and whether consent is genuinely prior, informed, and freely given as required by GDPR. The California opt-out obligation (Do Not Sell or Share) must be operationally implemented and linked prominently from the homepage. (3) JURISDICTION FLAGS: EU and UK users have the strongest protections, requiring opt-in consent for non-essential cookies. California residents have a statutory opt-out right under CPRA. Users in other US states with comprehensive privacy laws (Virginia, Colorado, Connecticut) may also have opt-out rights for targeted advertising. Organizations that deploy Zendesk widgets or scripts on their own sites should evaluate whether this third-party data flow is adequately disclosed in their own privacy notices. (4) CONTRACT AND VENDOR IMPLICATIONS: Business customers embedding Zendesk scripts or widgets on their own websites should assess whether those scripts trigger third-party advertising data flows and whether their own cookie notices and consent mechanisms adequately disclose this. Failure to disclose Zendesk-initiated tracking in client-facing privacy notices could create independent liability for business customers. (5) COMPLIANCE CONSIDERATIONS: Zendesk's cookie consent configuration should be audited to confirm that analytics and advertising cookies are categorized correctly and that consent is captured before those scripts fire. The CCPA opt-out mechanism should be tested for functionality and prominence. Organizations relying on Zendesk's consent management should confirm it is kept current with regulatory guidance from the EDPB and CPPA.
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This sharing with advertising networks means your data may be used beyond Zendesk's own purposes and shared with third parties whose own privacy practices are separate from Zendesk's notice, potentially affecting the scope of data that flows to external entities.
Browsing Zendesk's website or interacting with its marketing can result in your data being shared with advertising and analytics third parties through cookies and trackers, which those third parties may use for their own profiling purposes beyond Zendesk's control.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zendesk.