YouTube Ads · Google Privacy Policy · View original document ↗

Google does not sell personal information

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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Recent governance activity YouTube Ads recorded 2 documented changes in the last 30 days.
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This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The commitment not to sell or CCPA-share personal information defines the outer boundary of certain data transfers, which is a material protection for users, particularly California residents.

Recent Activity

This document changed recently

Medium Jun 18, 2026

The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.

View change record →
Medium Apr 18, 2026

The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4382 other provisions on other platforms.

Consumer impact (what this means for users)

YouTube Ads will not sell your personal information and will not engage in transfers of it that constitute 'sharing' under the CCPA.

How other platforms handle this

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

Squarespace Medium

Your personal information may be transferred to countries other than where you live, such as, for example, to our servers in the US.

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Monitoring

YouTube Ads has changed this document before.

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▸ View Original Clause Language DOCUMENT RECORD
"
Google does not sell your personal information. Google also does not "share" your personal information as that term is defined in the California Consumer Privacy Act (CCPA).

— Excerpt from YouTube Ads's Google Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Google Privacy Policy
Entity
YouTube Ads
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-017992
Document ID
CA-D-00015
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e3afa08c405a354175f73573062acfb3be4f7465ec3dba3410a8ca4258a72f61
Analysis generated
July 9, 2026 17:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: YouTube Ads
Document: Google Privacy Policy
Record ID: CA-P-017992
Captured: 2026-07-09 17:35:53 UTC
SHA-256: e3afa08c405a3541…
URL: https://conductatlas.com/platform/youtube-ads/google-privacy-policy/provision/CA-P-017992/google-does-not-sell-personal-information/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does YouTube Ads's Google does not sell personal information clause do?

The commitment not to sell or CCPA-share personal information defines the outer boundary of certain data transfers, which is a material protection for users, particularly California residents.

How does this clause affect you?

YouTube Ads will not sell your personal information and will not engage in transfers of it that constitute 'sharing' under the CCPA.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with YouTube Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.