This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Activity data collected across services can be used to build a profile of user behaviour, informing recommendations and other personalised features.
Interpretive note: The excerpt is truncated after 'Terms you search f', so the complete list of activity types collected cannot be confirmed from this excerpt alone.
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Your activity across YouTube Ads services, including search terms and videos watched, is collected and may be used to personalise your experience.
How other platforms handle this
if you place a restaurant order, our restaurant partner will collect and process your credit card or other payment information in order to fulfill the order.
When you or your administrator integrate third-party apps or services with our Services, we receive information based on your settings with those services.
Category F: Internet or other similar network activity. Examples: Interaction with our Service or advertisement. Collected: Yes.
Monitoring
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"We collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like. The activity information we collect may include: Terms you search f...— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Activity data collected across services can be used to build a profile of user behaviour, informing recommendations and other personalised features.
Your activity across YouTube Ads services, including search terms and videos watched, is collected and may be used to personalise your experience.
ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.