This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Signed-out users are not anonymous to YouTube Ads; collected data is persistently associated with their browser, application, or device via unique identifiers.
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Even when you are not signed in to a Google Account, information YouTube Ads collects about you is stored and linked to a unique identifier for your browser, application, or device.
How other platforms handle this
We may also generate new unique identifiers using existing user device information.
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
Other users may share information about you when they submit issues and comments.
Monitoring
YouTube Ads has changed this document before.
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"when you're not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you're using— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Signed-out users are not anonymous to YouTube Ads; collected data is persistently associated with their browser, application, or device via unique identifiers.
Even when you are not signed in to a Google Account, information YouTube Ads collects about you is stored and linked to a unique identifier for your browser, application, or device.
ConductAtlas has identified this type of provision across 300 platforms. See the full comparison.
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