This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the legal mechanisms through which Google transfers personal data across international borders, particularly from European jurisdictions to countries outside the EEA. The reliance on Commission-approved mechanisms creates the contractual and regulatory framework governing cross-border data flows.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users' personal data will be processed and stored in multiple jurisdictions, including the United States. The terms specify that such transfers operate under standard contractual clauses and adequacy determinations, which establish the regulatory basis for this international data handling.
How other platforms handle this
Your personal information may be transferred to, processed and stored in countries other than the country in which you are resident, including the United States, Australia, Canada, the European Union and the UK. We take appropriate safeguards to protect your personal information in accordance with t...
Your personal information may be transferred to and processed in countries outside your country of residence, including the United States and Israel, which may have data protection laws that differ from those in your country. We rely on appropriate safeguards, such as standard contractual clauses ap...
When we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to other countries that have not been found to provide an adequate level of data protection, we use legal mechanisms such as Standard Contractual Clauses approved by the European Commission to h...
Monitoring
YouTube Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Google LLC is based in the United States, and we process and store information in the US and other countries. Google uses standard contractual clauses approved by the European Commission and relies on the European Commission's adequacy decisions about certain countries, as applicable, for data transfers from the EEA and Switzerland to other countries.— Excerpt from YouTube Ads's Google Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This clause establishes the legal mechanisms through which Google transfers personal data across international borders, particularly from European jurisdictions to countries outside the EEA. The reliance on Commission-approved mechanisms creates the contractual and regulatory framework governing cross-border data flows.
Users' personal data will be processed and stored in multiple jurisdictions, including the United States. The terms specify that such transfers operate under standard contractual clauses and adequacy determinations, which establish the regulatory basis for this international data handling.
ConductAtlas has identified this type of provision across 56 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.