This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes Google's compliance obligations under the Children's Online Privacy Protection Act (COPPA) and equivalent international regulations by establishing a distinct service configuration for users below the digital age of consent. It designates Family Link as the administrative framework through which parental control and ad personalization restrictions are implemented.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →For accounts designated as child accounts under Family Link, the terms restrict Google's delivery of personalized advertising and establish parental administrative access to account activity and settings. This mechanism alters the standard service experience by implementing content filtering and activity monitoring capabilities not available in standard accounts.
How other platforms handle this
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...
We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...
Tabnine may collect and use technical data and related information, including but not limited to technical information about your device, system and application software, and usage data regarding your use of the Services (including code completion statistics and plugin interaction data), to facilita...
Monitoring
YouTube Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"When a child under 13 (or the applicable age of digital consent in their country) uses a Google Account managed with Family Link, certain Google services are not available and others work differently. In supervised experiences, parents and guardians can manage their child's account settings, review activity, and set content filters. Google does not show personalized ads to children under 13 using supervised accounts.— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
The provision operationalizes Google's compliance obligations under the Children's Online Privacy Protection Act (COPPA) and equivalent international regulations by establishing a distinct service configuration for users below the digital age of consent. It designates Family Link as the administrative framework through which parental control and ad personalization restrictions are implemented.
For accounts designated as child accounts under Family Link, the terms restrict Google's delivery of personalized advertising and establish parental administrative access to account activity and settings. This mechanism alters the standard service experience by implementing content filtering and activity monitoring capabilities not available in standard accounts.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.