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The provision operationalizes Google's compliance obligations under the Children's Online Privacy Protection Act (COPPA) and equivalent international regulations by establishing a distinct service configuration for users below the digital age of consent. It designates Family Link as the administrative framework through which parental control and ad personalization restrictions are implemented.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →For accounts designated as child accounts under Family Link, the terms restrict Google's delivery of personalized advertising and establish parental administrative access to account activity and settings. This mechanism alters the standard service experience by implementing content filtering and activity monitoring capabilities not available in standard accounts.
How other platforms handle this
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"When a child under 13 (or the applicable age of digital consent in their country) uses a Google Account managed with Family Link, certain Google services are not available and others work differently. In supervised experiences, parents and guardians can manage their child's account settings, review activity, and set content filters. Google does not show personalized ads to children under 13 using supervised accounts.— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision operationalizes Google's compliance obligations under the Children's Online Privacy Protection Act (COPPA) and equivalent international regulations by establishing a distinct service configuration for users below the digital age of consent. It designates Family Link as the administrative framework through which parental control and ad personalization restrictions are implemented.
For accounts designated as child accounts under Family Link, the terms restrict Google's delivery of personalized advertising and establish parental administrative access to account activity and settings. This mechanism alters the standard service experience by implementing content filtering and activity monitoring capabilities not available in standard accounts.
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