Yelp · Yelp Privacy Policy · View original document ↗

Sale and Sharing of Personal Data with Advertising Partners

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Document Record

What it is

Yelp shares your personal information, including browsing behavior and identifiers, with advertising partners for the purpose of targeted and cross-context behavioral advertising.

This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Yelp's data sharing practices with external advertising partners. It clarifies that information shared under this authorization is limited to non-identifiable and aggregated forms, which defines the scope of third-party data access permitted under the policy.

Consumer impact (what this means for users)

Your personal data including usage patterns and identifiers is shared with third-party advertising networks, meaning your Yelp activity is used to build advertising profiles across the internet. You can opt out of the sale or sharing of your personal information by submitting a request at https://www.yelp.com/ccpa_request.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit https://www.yelp.com/ccpa_request, select the 'Do Not Sell or Share My Personal Information' option, and complete the verification process to submit your opt-out request.

How other platforms handle this

Mistral AI Medium

Taking into account the nature of the Processing and the information available to Mistral AI, Mistral AI shall notify Customer of any Personal Data Breach without undue delay after becoming aware of such Personal Data Breach. Mistral AI's notification of or response to a Personal Data Breach in acco...

TikTok Medium

Information You Provide may include sensitive personal information, as defined under applicable state privacy laws. We process such information in accordance with applicable law, such as to provide the Services and other permitted purposes under state privacy laws, like the California Consumer Priva...

Spotify Medium

Request to opt out of the processing of your personal data for tailored advertising. For more information about our processing for these purposes, see the section 'Tailored advertising controls' below. You can exercise your right to opt out through the 'Tailored Ads' setting. If you do not have an a...

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▸ View Original Clause Language DOCUMENT RECORD
"
Yelp may share non-identifiable, de-identified and/or aggregated information from or about you with advertisers, businesses, and other third-parties in connection with ad programs and data analytics. For example, we may disclose the number of users that have viewed or interacted with ads, or that we estimate may have visited the physical location of a particular business.

— Excerpt from Yelp's Yelp Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

This provision directly engages CCPA/CPRA opt-out obligations, requiring a 'Do Not Sell or Share My Personal Information' link and honoring Global Privacy Control signals; it also implicates GDPR legitimate interest and consent requirements for behavioral advertising under Yelp Ireland Ltd.'s data controller obligations.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC enforces against unfair or deceptive data sharing and advertising practices and has authority over data broker and ad-tech ecosystem abuses.
    File a complaint →
  • State AG
    California's Attorney General and Privacy Protection Agency enforce CCPA/CPRA opt-out rights regarding the sale and sharing of personal information for advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Yelp Privacy Policy
Entity
Yelp
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001273
Document ID
CA-D-00240
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9d37b5ed16f57725b4e1e8511dcaac9b91822bca96682083a4b851128c4231b3
Analysis generated
March 20, 2026 10:08 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Yelp
Document: Yelp Privacy Policy
Record ID: CA-P-001273
Captured: 2026-03-20 10:08:33 UTC
SHA-256: 9d37b5ed16f57725…
URL: https://conductatlas.com/platform/yelp/yelp-privacy-policy/sale-and-sharing-of-personal-data-with-advertising-partners/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Yelp's Sale and Sharing of Personal Data with Advertising Partners clause do?

This provision establishes the operational framework for Yelp's data sharing practices with external advertising partners. It clarifies that information shared under this authorization is limited to non-identifiable and aggregated forms, which defines the scope of third-party data access permitted under the policy.

How does this clause affect you?

Your personal data including usage patterns and identifiers is shared with third-party advertising networks, meaning your Yelp activity is used to build advertising profiles across the internet. You can opt out of the sale or sharing of your personal information by submitting a request at https://www.yelp.com/ccpa_request.

Is ConductAtlas affiliated with Yelp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.