Provision record
Yelp · Yelp Privacy Policy · View original document ↗

Account info used for personalization and advertising

High confidence Common · 272 of 343 platforms

Key Facts · in the document’s own words

May Yelp use account information to personalize user experience?
“We may use account information to better personalize your experience, make more relevant recommendations, and for advertising or ad attribution.”
Version CA-V-005753, captured Aug. 13, 2026 · live source ↗
Our reading, not the document’s words
Yelp may use account information to personalize user experience, make more relevant recommendations, and for advertising or ad attribution.
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This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.

How other platforms handle this

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

Greenhouse

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities

Boston Dynamics

Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use account information to better personalize your experience, make more relevant recommendations, and for advertising or ad attribution.

Excerpt from Yelp's Privacy Policy

Provision details

Document information
Document
Yelp Privacy Policy
Entity
Yelp
Date stated by the document
Oct. 1, 2025
As printed in Yelp’s text (version CA-V-005753), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-005753, captured Aug. 13, 2026
Record ID
CA-P-035719
Document ID
CA-D-000240
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-005753)
64aec0ac6f173d8aef463189a5719863f3d6ce750b49f97fee270bba2f3e2393
Analysis generated
May 8, 2026 01:29 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-005753, captured Aug. 13, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Yelp
Document: Yelp Privacy Policy
Record ID: CA-P-035719
Version: CA-V-005753
Captured: 2026-08-13 00:37:35 UTC
SHA-256: 64aec0ac6f173d8a…
URL: https://conductatlas.com/platform/yelp/yelp-privacy-policy/provision/CA-P-035719/account-info-used-for-personalization-and-advertising/
Accessed: Oct. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Yelp's Account info used for personalization and advertising clause do?

Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.

How does this clause affect you?

Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Yelp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.