Yelp · Yelp Privacy Policy · View original document ↗

Account info used for personalization and advertising

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Glassdoor Medium

We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use account information to better personalize your experience, make more relevant recommendations, and for advertising or ad attribution.

— Excerpt from Yelp's Yelp Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Yelp Privacy Policy
Entity
Yelp
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-035719
Document ID
CA-D-00240
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
51561e30af8e079800e9ac660a18e31e22bde04231b4606f56bdb8b8e3ae902f
Analysis generated
May 8, 2026 01:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Yelp
Document: Yelp Privacy Policy
Record ID: CA-P-035719
Captured: 2026-05-08 01:29:50 UTC
SHA-256: 51561e30af8e0798…
URL: https://conductatlas.com/platform/yelp/yelp-privacy-policy/provision/CA-P-035719/account-info-used-for-personalization-and-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Yelp's Account info used for personalization and advertising clause do?

Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.

How does this clause affect you?

Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Yelp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.