This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.
Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.
How other platforms handle this
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...
We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
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"We may use account information to better personalize your experience, make more relevant recommendations, and for advertising or ad attribution.— Excerpt from Yelp's Yelp Privacy Policy
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Account information — not just browsing behavior — may be used for advertising and ad attribution purposes, broadening the scope of data applied to commercial uses.
Information you provide in your account may be used by Yelp for advertising and ad attribution, in addition to service personalization.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.