Yelp shares your personal information, including browsing behavior and identifiers, with advertising partners for the purpose of targeted and cross-context behavioral advertising.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Yelp's data sharing practices with external advertising partners. It clarifies that information shared under this authorization is limited to non-identifiable and aggregated forms, which defines the scope of third-party data access permitted under the policy.
Your personal data including usage patterns and identifiers is shared with third-party advertising networks, meaning your Yelp activity is used to build advertising profiles across the internet. You can opt out of the sale or sharing of your personal information by submitting a request at https://www.yelp.com/ccpa_request.
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We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
to request that your data be transferred to a third party (data portability)
"Yelp may share non-identifiable, de-identified and/or aggregated information from or about you with advertisers, businesses, and other third-parties in connection with ad programs and data analytics. For example, we may disclose the number of users that have viewed or interacted with ads, or that we estimate may have visited the physical location of a particular business.Excerpt from Yelp's Privacy Policy
This provision directly engages CCPA/CPRA opt-out obligations, requiring a 'Do Not Sell or Share My Personal Information' link and honoring Global Privacy Control signals; it also implicates GDPR legitimate interest and consent requirements for behavioral …
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes the operational framework for Yelp's data sharing practices with external advertising partners. It clarifies that information shared under this authorization is limited to non-identifiable and aggregated forms, which defines the scope of third-party data access permitted under the policy.
Your personal data including usage patterns and identifiers is shared with third-party advertising networks, meaning your Yelp activity is used to build advertising profiles across the internet. You can opt out of the sale or sharing of your personal information by submitting a request at https://www.yelp.com/ccpa_request.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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