Provision record
Yelp · Yelp Privacy Policy · View original document ↗

Advertising cookies used for interest-based ad targeting

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Advertising and Marketing Cookies: These Cookies are intended to make advertising more relevant to users and aid in ad attribution. For example, we may use cookies to serve you interest-based ads...

Excerpt from Yelp's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Yelp Privacy Policy
Entity
Yelp
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-035755
Document ID
CA-D-00240
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
51561e30af8e079800e9ac660a18e31e22bde04231b4606f56bdb8b8e3ae902f
Analysis generated
May 8, 2026 01:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Yelp
Document: Yelp Privacy Policy
Record ID: CA-P-035755
Captured: 2026-05-08 01:29:50 UTC
SHA-256: 51561e30af8e0798…
URL: https://conductatlas.com/platform/yelp/yelp-privacy-policy/provision/CA-P-035755/advertising-cookies-used-for-interest-based-ad-targeting/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Yelp's Advertising cookies used for interest-based ad targeting clause do?

The clause states: “Advertising and Marketing Cookies: These Cookies are intended to make advertising more relevant to users and aid in ad attribution. For example, we may use cookies to serve you interest-based ads...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Yelp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.