Wix · Wix Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity Uncommon · 26 of 325 platforms
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This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes Wix's technical framework for data collection and user experience management. The authorization spans both operational necessities (essential and functional cookies) and commercial activities (performance analytics and advertising targeting), with granular cookie management options documented in a separate policy.

Consumer impact (what this means for users)

Users operate under terms that permit Wix to deploy multiple classes of tracking technology by default, with the ability to refuse certain cookies through the Cookie Policy procedures. The distinction between essential cookies (required for service functionality) and optional categories (performance, functional, advertising) determines which tracking mechanisms users can decline.

How other platforms handle this

ADP Medium

We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...

ClickUp Medium

We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web bea...

Okta Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy. We use essential cookies to enable the operation of our Services, performance cookies to analyze and improve our Services, functional cookies to personalize your experience, and targeting/advertising cookies to deliver relevant ads to you and to our Users.

— Excerpt from Wix's Wix Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Wix Privacy Policy
Entity
Wix
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-005787
Document ID
CA-D-00567
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
89247c88a0a67aa5e430eb5cf5236dd51a1b5d858110934ffd3f2a5cd89997fd
Analysis generated
May 8, 2026 00:30 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Wix
Document: Wix Privacy Policy
Record ID: CA-P-005787
Captured: 2026-05-08 00:30:11 UTC
SHA-256: 89247c88a0a67aa5…
URL: https://conductatlas.com/platform/wix/wix-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Wix's Cookie and Tracking Technology Use clause do?

This provision establishes Wix's technical framework for data collection and user experience management. The authorization spans both operational necessities (essential and functional cookies) and commercial activities (performance analytics and advertising targeting), with granular cookie management options documented in a separate policy.

How does this clause affect you?

Users operate under terms that permit Wix to deploy multiple classes of tracking technology by default, with the ability to refuse certain cookies through the Cookie Policy procedures. The distinction between essential cookies (required for service functionality) and optional categories (performance, functional, advertising) determines which tracking mechanisms users can decline.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 26 platforms. See the full comparison.

Is ConductAtlas affiliated with Wix?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.