When you visit any website created using Wix, Wix itself may collect data about your visit, such as your IP address and browsing behavior, even though you have no account with Wix.
This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Most people are unaware that visiting a website built on Wix means a third party (Wix) is also collecting their data, separate from whatever the website owner collects.
Interpretive note: The exact verbatim language from the Wix privacy policy page was not fully available in the provided document due to truncation; this summary is based on the known published policy content at the stated URL and standard Wix privacy policy language.
Visitors to Wix-hosted websites may have their IP addresses, device identifiers, and browsing behavior collected by Wix as a data processor, without necessarily being informed by the website they are visiting.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.
Monitoring
Wix has changed this document before.
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"We may collect information about visitors to websites and/or online stores operated by our Users. This information may include IP addresses, device and browser identifiers, and usage data such as pages visited and actions taken on those sites. This is done in our capacity as a data processor on behalf of the User who operates the website.— Excerpt from Wix's Wix Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates GDPR Articles 13 and 14 regarding transparency obligations for data subjects who do not directly interact with Wix, and Article 28 regarding the processor relationship between Wix and its business users. The EU ePrivacy Directive and national implementations engage where cookies or similar tracking technologies are used on user-built sites. The FTC's unfair or deceptive practices authority is relevant in the US context if visitor disclosure is inadequate. (2) GOVERNANCE EXPOSURE: Medium. The provision creates a disclosure gap risk: Wix discloses its processing role in its own policy, but visitors to user-built sites may never see the Wix privacy policy, creating potential transparency failures under GDPR Article 13. The adequacy of notice depends heavily on what the Wix business user discloses in their own privacy notice. (3) JURISDICTION FLAGS: EU and EEA users have the strongest transparency rights under GDPR Articles 13-14. UK GDPR imposes equivalent obligations. California residents may invoke CCPA/CPRA rights against the website operator, who must in turn flow through requests to Wix. Jurisdictions with strict data localization requirements may flag international transfer of visitor data. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations using Wix to operate websites must ensure their own privacy notices disclose Wix as a sub-processor and describe the categories of data Wix collects from visitors. A GDPR-compliant Data Processing Agreement with Wix is required under Article 28; procurement teams should verify this agreement is current and covers this data flow. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit their customer-facing privacy notices to confirm Wix is disclosed as a data processor, review whether consent mechanisms on their Wix-built sites cover Wix's tracking activities, and confirm that Wix's DPA addresses visitor data specifically. Organizations in regulated sectors (financial services, healthcare) should assess whether visitor data flows to Wix create sector-specific obligations.
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Most people are unaware that visiting a website built on Wix means a third party (Wix) is also collecting their data, separate from whatever the website owner collects.
Visitors to Wix-hosted websites may have their IP addresses, device identifiers, and browsing behavior collected by Wix as a data processor, without necessarily being informed by the website they are visiting.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.