Wix · Wix Privacy Policy · View original document ↗

Cookies and Tracking Technologies

Medium severity High confidence Explicitdocumentlanguage Common · 70 of 325 platforms
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Document Record

What it is

Wix uses cookies and similar tools to track how you use the platform. You can block cookies in your browser, but doing so may break some Wix features.

This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookies enable Wix and its third-party partners to track your behavior across sessions and, potentially, across other sites, which is relevant to understanding what data is collected about you and how it is used for advertising.

Consumer impact (what this means for users)

Wix deploys cookies and tracking technologies that may enable behavioral tracking and advertising targeting; blocking cookies in browser settings may limit Wix platform functionality, and users should review the cookie consent tools available on Wix-operated pages.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit wix.com/about/privacy to access Wix's cookie settings and privacy controls. You can also adjust cookie preferences in your browser settings to limit tracking, though this may affect platform functionality.

How other platforms handle this

Whatnot Medium

We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...

Ideogram Medium

We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.

Tabnine Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

— Excerpt from Wix's Wix Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (and its national implementations, including the UK's PECR) which requires informed consent prior to placing non-essential cookies on user devices. GDPR Recital 30 and Article 4(1) treat cookie identifiers as personal data where they can be linked to individuals. France's CNIL, Germany's data protection authorities, and the UK ICO have all issued enforcement guidance requiring granular consent for analytics and advertising cookies. The FTC's guidance on online tracking is relevant for US users. (2) GOVERNANCE EXPOSURE: Medium. The adequacy of Wix's cookie consent mechanism on both its own properties and user-built websites is a recurring area of regulatory focus across EU member states. If Wix's consent tools on user-built sites do not meet local standards (e.g., pre-ticked boxes, bundled consent), both Wix and the website operator may face enforcement exposure. (3) JURISDICTION FLAGS: EU and EEA users have the strongest protections under the ePrivacy Directive, with consent required for analytics and advertising cookies. UK users are covered by PECR. California users are covered by CPRA's browser signal opt-out requirement (Global Privacy Control). Illinois BIPA is not directly implicated unless biometric data is collected via tracking. (4) CONTRACT AND VENDOR IMPLICATIONS: Wix business users operating sites that collect EU or UK visitor data should confirm that Wix's consent management tools meet applicable local standards, or deploy their own compliant Consent Management Platform (CMP). The Wix DPA should address cookie consent data flows. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie banner and consent mechanism on any Wix-hosted properties they operate, verify that the categories of cookies deployed are accurately disclosed, and confirm that consent records are maintained as required by GDPR and ePrivacy guidance.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over online tracking and cookie practices affecting US consumers under its unfair or deceptive practices mandate.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Wix Privacy Policy
Entity
Wix
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-008900
Document ID
CA-D-00567
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
89247c88a0a67aa5e430eb5cf5236dd51a1b5d858110934ffd3f2a5cd89997fd
Analysis generated
May 8, 2026 00:30 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Wix
Document: Wix Privacy Policy
Record ID: CA-P-008900
Captured: 2026-05-08 00:30:11 UTC
SHA-256: 89247c88a0a67aa5…
URL: https://conductatlas.com/platform/wix/wix-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Wix's Cookies and Tracking Technologies clause do?

Cookies enable Wix and its third-party partners to track your behavior across sessions and, potentially, across other sites, which is relevant to understanding what data is collected about you and how it is used for advertising.

How does this clause affect you?

Wix deploys cookies and tracking technologies that may enable behavioral tracking and advertising targeting; blocking cookies in browser settings may limit Wix platform functionality, and users should review the cookie consent tools available on Wix-operated pages.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.

Is ConductAtlas affiliated with Wix?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.