Wix uses cookies and similar tools to track how you use the platform. You can block cookies in your browser, but doing so may break some Wix features.
This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cookies enable Wix and its third-party partners to track your behavior across sessions and, potentially, across other sites, which is relevant to understanding what data is collected about you and how it is used for advertising.
Wix deploys cookies and tracking technologies that may enable behavioral tracking and advertising targeting; blocking cookies in browser settings may limit Wix platform functionality, and users should review the cookie consent tools available on Wix-operated pages.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
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"We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.— Excerpt from Wix's Wix Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (and its national implementations, including the UK's PECR) which requires informed consent prior to placing non-essential cookies on user devices. GDPR Recital 30 and Article 4(1) treat cookie identifiers as personal data where they can be linked to individuals. France's CNIL, Germany's data protection authorities, and the UK ICO have all issued enforcement guidance requiring granular consent for analytics and advertising cookies. The FTC's guidance on online tracking is relevant for US users. (2) GOVERNANCE EXPOSURE: Medium. The adequacy of Wix's cookie consent mechanism on both its own properties and user-built websites is a recurring area of regulatory focus across EU member states. If Wix's consent tools on user-built sites do not meet local standards (e.g., pre-ticked boxes, bundled consent), both Wix and the website operator may face enforcement exposure. (3) JURISDICTION FLAGS: EU and EEA users have the strongest protections under the ePrivacy Directive, with consent required for analytics and advertising cookies. UK users are covered by PECR. California users are covered by CPRA's browser signal opt-out requirement (Global Privacy Control). Illinois BIPA is not directly implicated unless biometric data is collected via tracking. (4) CONTRACT AND VENDOR IMPLICATIONS: Wix business users operating sites that collect EU or UK visitor data should confirm that Wix's consent management tools meet applicable local standards, or deploy their own compliant Consent Management Platform (CMP). The Wix DPA should address cookie consent data flows. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie banner and consent mechanism on any Wix-hosted properties they operate, verify that the categories of cookies deployed are accurately disclosed, and confirm that consent records are maintained as required by GDPR and ePrivacy guidance.
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Cookies enable Wix and its third-party partners to track your behavior across sessions and, potentially, across other sites, which is relevant to understanding what data is collected about you and how it is used for advertising.
Wix deploys cookies and tracking technologies that may enable behavioral tracking and advertising targeting; blocking cookies in browser settings may limit Wix platform functionality, and users should review the cookie consent tools available on Wix-operated pages.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
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