Wealthfront's website does not honor browser-based Do Not Track signals, meaning that browser settings asking sites not to track you have no effect on Wealthfront's data collection practices.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While Wealthfront states it does not collect cross-site personal information, the non-response to DNT signals means consumers cannot use standard browser tools to control data collection, and must rely on Wealthfront's own stated practices.
Interpretive note: The policy addresses DNT non-compliance, which is currently disclosed as required, but does not address whether GPC signals are honored, which is a distinct and more recently regulated technical standard under California's CPRA.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →This new provision clarifies Wealthfront's non-compliance with DNT signals and provides conditional reassurance about third-party tracking authorization, which is important for privacy-conscious users.
View full change record →Consumers who activate Do Not Track in their browser will not have that preference honored by Wealthfront, and must instead rely on the policy's own commitments about cross-site tracking rather than an independently verified technical control.
How other platforms handle this
Depending on your location of residence, you may have the right to appeal our response to your request. In such circumstances, we will inform you of the right to appeal and the appeal process.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
""Do Not Track" Technology. We do not collect Personal Information about your online activities over time and across different websites or online services. Therefore, our Site does not respond to Do Not Track ("DNT") signals. We do not knowingly authorize third parties to collect Personal Information about your online activities over time and across different websites or online services.Excerpt from Wealthfront's Privacy Policy
(1) REGULATORY LANDSCAPE: There is currently no federal law requiring websites to honor DNT signals in the United States.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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While Wealthfront states it does not collect cross-site personal information, the non-response to DNT signals means consumers cannot use standard browser tools to control data collection, and must rely on Wealthfront's own stated practices.
Consumers who activate Do Not Track in their browser will not have that preference honored by Wealthfront, and must instead rely on the policy's own commitments about cross-site tracking rather than an independently verified technical control.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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