Wealthfront may track your online behavior across multiple devices and websites and try to connect your phone activity with your computer activity using location and device identifiers.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This type of cross-device tracking creates a detailed behavioral profile that goes beyond account activity and may be used to infer patterns about your financial behavior, location, and interests.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →Provision renamed and significantly expanded with concrete examples and specific technical methods (geo-location, device identifiers, browsing pattern analysis) used for cross-device matching.
View full change record →Consumers using both the Wealthfront app and website may have their browsing and location activity linked across devices to build a unified behavioral profile, which is used for service improvement and potentially marketing purposes.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.Excerpt from Wealthfront's Privacy Policy
(1) REGULATORY LANDSCAPE: Cross-device tracking engages FTC guidance on online behavioral advertising and consumer privacy, CCPA's requirements for disclosure of data collection categories and purposes, and the Electronic Communications Privacy Act.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This type of cross-device tracking creates a detailed behavioral profile that goes beyond account activity and may be used to infer patterns about your financial behavior, location, and interests.
Consumers using both the Wealthfront app and website may have their browsing and location activity linked across devices to build a unified behavioral profile, which is used for service improvement and potentially marketing purposes.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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