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This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision delineates the company's authority to conduct marketing outreach and specifies the procedural boundaries of user control over that outreach. The carve-out for administrative communications ensures uninterrupted delivery of transactional and compliance-related notices regardless of marketing preferences.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →This provision was entirely removed from the current version, suggesting Wealthfront either consolidated it elsewhere or deprioritized explicit marketing opt-out disclosures.
View full change record →You retain control over promotional communications but will continue to receive service-essential notifications regardless of your preferences, which is standard practice but worth knowing.
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"Wealthfront may use your Personal Information to communicate with you regarding our Services or to tell you about blog posts or Services that we believe will be of interest to you. If you decide at any time that you no longer wish to receive marketing communications from us, please follow the "unsubscribe" instructions provided in the communications or contact us at support@wealthfront.com. Please note that you cannot opt out of administrative communications such as regulatory, billing, or service notifications, or updates to our Terms or this Privacy Policy.Excerpt from Wealthfront's Privacy Policy
The distinction between transactional and marketing communications is consistent with CAN-SPAM Act requirements and FCC TCPA regulations; compliance teams should ensure the categorization of communications as 'administrative' versus 'marketing' is accurate and consistently applied.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision delineates the company's authority to conduct marketing outreach and specifies the procedural boundaries of user control over that outreach. The carve-out for administrative communications ensures uninterrupted delivery of transactional and compliance-related notices regardless of marketing preferences.
You retain control over promotional communications but will continue to receive service-essential notifications regardless of your preferences, which is standard practice but worth knowing.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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