California residents who are free Users (not full Clients) can request information about what personal data Wealthfront has collected and ask for it to be deleted up to twice per year at no charge.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause implements statutory rights under the California Consumer Privacy Act and creates an operational obligation for Wealthfront to process and respond to disclosure and deletion requests within the procedural framework established by CCPA requirements.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →Removal of state-specific CCPA rights language suggests Wealthfront may have relocated these rights to a separate California-specific privacy notice or consolidated them into general privacy disclosures.
View full change record →California-resident free Users can request data disclosure and deletion twice yearly for free, but those who have become Clients face regulatory barriers to deletion that effectively override CCPA deletion rights for most of their financial data.
How other platforms handle this
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
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"Under the California Consumer Privacy Act (CCPA) Users who are California residents may request and obtain from us twice a year, free of charge, information related to Personal Information we have collected in the 12 months preceding the request. As noted above in the "Retention and Deletion" section, Users may also request the deletion of Personal Information Wealthfront has collected.Excerpt from Wealthfront's Privacy Policy
CCPA's GLBA exemption applies to personal information collected and used in connection with financial products and services, but compliance teams should assess whether Wealthfront's blanket Client deletion exclusion is appropriately scoped to only GLBA-covered data …
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The clause implements statutory rights under the California Consumer Privacy Act and creates an operational obligation for Wealthfront to process and respond to disclosure and deletion requests within the procedural framework established by CCPA requirements.
California-resident free Users can request data disclosure and deletion twice yearly for free, but those who have become Clients face regulatory barriers to deletion that effectively override CCPA deletion rights for most of their financial data.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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