The policy states that Walmart's services are not intended for children under 13, and that Walmart will delete personal information from children under 13 if it is inadvertently collected.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Walmart's stated approach to COPPA compliance, but the policy's in-store and loyalty program data collection practices may create scenarios where data about minors is collected incidentally through family accounts or in-store transactions, which warrants specific review.
Interpretive note: The specific COPPA compliance mechanisms and age-verification procedures in Walmart's systems are not fully described in the recoverable document text.
Parents whose children under 13 may have used Walmart's online services or provided personal information should be aware that the policy states Walmart will delete such information upon learning of the collection, and parents can submit a deletion request through the privacy portal to trigger this process.
How other platforms handle this
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we wil...
Our online services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible.
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information. In some juris...
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"Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as soon as practicable.— Excerpt from Walmart's Walmart Privacy Notice
REGULATORY LANDSCAPE: The Children's Online Privacy Protection Act (COPPA), enforced by the Federal Trade Commission, prohibits the collection of personal information from children under 13 without verifiable parental consent. The policy's commitment to delete data inadvertently collected from minors is standard COPPA compliance language. California's Age-Appropriate Design Code Act may also impose design and data handling obligations for services accessible to minors under 18. GOVERNANCE EXPOSURE: Medium. While the policy's stated approach aligns with COPPA requirements, Walmart's large-scale in-store and loyalty program data collection creates practical scenarios where minors' data may be collected through family accounts or accompanying adult transactions. The FTC has pursued enforcement actions against large retailers for COPPA violations where actual collection practices deviated from policy statements. JURISDICTION FLAGS: COPPA applies federally. California's Age-Appropriate Design Code, if in effect, may impose additional obligations for Walmart's digital properties accessible to minors under 18. Parental consent mechanisms, if any, should be reviewed for adequacy under both COPPA and applicable state law. CONTRACT AND VENDOR IMPLICATIONS: Service providers processing data through Walmart's digital properties should be bound by contractual prohibitions on collecting or retaining personal information from verified minors. Third-party advertising partners operating on Walmart's platforms should be assessed for COPPA compliance, particularly regarding behavioral advertising directed at or accessible to children. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that age-screening mechanisms on Walmart's digital properties function adequately to prevent knowing collection of data from children under 13, and that operational workflows exist to identify and delete minor data if inadvertently collected. The interaction between family account features and minor data collection should be specifically reviewed.
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This provision establishes Walmart's stated approach to COPPA compliance, but the policy's in-store and loyalty program data collection practices may create scenarios where data about minors is collected incidentally through family accounts or in-store transactions, which warrants specific review.
Parents whose children under 13 may have used Walmart's online services or provided personal information should be aware that the policy states Walmart will delete such information upon learning of the collection, and parents can submit a deletion request through the privacy portal to trigger this process.
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