Walmart collects your precise GPS location from your phone if you give permission, using it for store locators, local deals, and deliveries — and you can turn this off in your device settings.
If you've granted Walmart's app location permission, your precise GPS coordinates are being collected and combined with your purchase history to build a detailed behavioral profile — you can revoke this at any time by changing location permissions to 'Never' or 'While Using' in your phone's settings.
Cross-platform context
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Compare across platforms →Precise geolocation is classified as sensitive personal information under multiple state privacy laws, and its combination with purchase history enables highly detailed profiling of consumer movements and behaviors that extends beyond what most consumers expect from a retail app.
(1) REGULATORY FRAMEWORK: CPRA §1798.121 classifies precise geolocation (within 1,852 meters) as sensitive personal information requiring opt-in consent and subject to the right to limit use and disclosure; enforced by CPPA. Colorado CPA (C.R.S. §6-1-1303(25)) and Virginia CDPA (§59.1-571) also classify precise geolocation as sensitive data requiring consent. Washington My Health Data Act (SB 1155) covers geolocation data used to infer health conditions (e.g., location near a medical facility). FTC Act Section 5 applies to deceptive collection practices. (2)
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