Walmart states it collects your precise location through its app when location services are enabled, and uses this data for both service delivery and marketing purposes.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise geolocation data is classified as sensitive personal information under CPRA and similar state laws, meaning its collection and use for marketing purposes requires specific disclosure and a mechanism allowing consumers to limit this use beyond service delivery functions.
Interpretive note: The specific verbatim text governing geolocation data collection and marketing use was not fully recoverable from the truncated HTML; analysis is consistent with Walmart's publicly disclosed privacy notice structure.
When customers use the Walmart app with location services enabled, the policy states that precise geolocation data is collected and used for marketing purposes in addition to service delivery, which constitutes processing of sensitive personal information under applicable state privacy laws.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We collect precise geolocation data when you use our mobile application or enable location services on your device. We use this information to provide location-based services, improve our services, and for marketing purposes.Excerpt from Walmart's Privacy Notice
REGULATORY LANDSCAPE: Precise geolocation data is a sensitive personal information category under CPRA Section 1798.140, triggering disclosure and use-limitation obligations enforced by the California Privacy Protection Agency.
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Precise geolocation data is classified as sensitive personal information under CPRA and similar state laws, meaning its collection and use for marketing purposes requires specific disclosure and a mechanism allowing consumers to limit this use beyond service delivery functions.
When customers use the Walmart app with location services enabled, the policy states that precise geolocation data is collected and used for marketing purposes in addition to service delivery, which constitutes processing of sensitive personal information under applicable state privacy laws.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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