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Walmart collects a broad range of personal information including your location, biometrics, and license plate data, and uses it for advertising, service improvement, and AI training. When the Walmart app is open, it continuously listens through your microphone for the wake phrase 'Hey, Walmart.' You must actively agree before Walmart collects your biometric data for virtual try-on or sends you automated marketing calls and texts, and you can use the Global Privacy Control signal in your browser to opt out of Walmart selling or sharing your personal information for targeted advertising.
Walmart's Privacy Notice establishes the company's practices for collecting, using, sharing, and retaining personal information across its properties and services. Collection practices include biometric data (voice prints, iris imagery, face geometry, palm and fingerprints), precise and imprecise geolocation, continuous microphone access while the Walmart app is open, and automated license plate reading on Walmart properties. Walmart requires opt-in consent for biometric collection via virtual try-on, for automated marketing calls and texts, and for sharing personal information with third parties outside its corporate family for direct marketing purposes. Personal data is used to deliver and target advertising, improve services, and train AI systems, with biometric identifiers subject to a defined retention ceiling of purpose completion or three years, whichever occurs first.
Visitors to Walmart properties and users of its app and services are subject to collection of biometric data, device location, and vehicle license plate information, among other data types. If you link a Walmart account to a VIZIO account, VIZIO will automatically share data with Walmart to support sign-in and Smart TV functionality. Walmart uses collected personal data to deliver targeted advertising and to train its AI systems. For virtual try-on, Walmart will ask for your consent before collecting biometric information and allows you to decline the service instead. You can opt out of the sale and sharing of your personal information, including for targeted advertising, by activating the Global Privacy Control signal in your browser.
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