This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a data-sharing framework between TikTok and third-party advertising and measurement partners. It specifies the categories of user information that flow from external partners into TikTok's systems and identifies the operational purposes—ad measurement and targeted delivery—that govern the use of this data.
Users' activity outside TikTok's platforms and apps is collected by TikTok's advertising partners and shared with TikTok for ad targeting and measurement purposes. The mechanism relies on identifiers such as mobile IDs, hashed email addresses, phone numbers, and cookies that enable cross-platform tracking and matching of user activity.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
Monitoring
TikTok has changed this document before.
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"Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.— Excerpt from TikTok's TikTok Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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The provision establishes a data-sharing framework between TikTok and third-party advertising and measurement partners. It specifies the categories of user information that flow from external partners into TikTok's systems and identifies the operational purposes—ad measurement and targeted delivery—that govern the use of this data.
Users' activity outside TikTok's platforms and apps is collected by TikTok's advertising partners and shared with TikTok for ad targeting and measurement purposes. The mechanism relies on identifiers such as mobile IDs, hashed email addresses, phone numbers, and cookies that enable cross-platform tracking and matching of user activity.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.