This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a data-sharing framework between TikTok and third-party advertising and measurement partners. It specifies the categories of user information that flow from external partners into TikTok's systems and identifies the operational purposes—ad measurement and targeted delivery—that govern the use of this data.
Users' activity outside TikTok's platforms and apps is collected by TikTok's advertising partners and shared with TikTok for ad targeting and measurement purposes. The mechanism relies on identifiers such as mobile IDs, hashed email addresses, phone numbers, and cookies that enable cross-platform tracking and matching of user activity.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
Monitoring
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"Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.— Excerpt from TikTok's TikTok Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The provision establishes a data-sharing framework between TikTok and third-party advertising and measurement partners. It specifies the categories of user information that flow from external partners into TikTok's systems and identifies the operational purposes—ad measurement and targeted delivery—that govern the use of this data.
Users' activity outside TikTok's platforms and apps is collected by TikTok's advertising partners and shared with TikTok for ad targeting and measurement purposes. The mechanism relies on identifiers such as mobile IDs, hashed email addresses, phone numbers, and cookies that enable cross-platform tracking and matching of user activity.
ConductAtlas has identified this type of provision across 14 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.