Advertisers and partners share information about your activity on other websites and apps with TikTok, including purchases and pages visited, and TikTok uses this along with its own data to target ads to you on TikTok and across the internet through its ad network.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes a data-sharing relationship in which external advertiser partners supply off-platform behavioral data to TikTok for ad targeting, meaning TikTok's information about you extends beyond what you do on TikTok itself.
Interpretive note: The policy's no-sale and no-sharing assertion is qualified by 'where restricted by applicable law,' meaning the scope of opt-out protection available to any specific user depends on their jurisdiction.
Under these terms, TikTok receives hashed email addresses, mobile advertising identifiers, and behavioral data about purchases and browsing from external partners, and uses this data to serve targeted ads both on TikTok and through its ad network on other platforms; users can adjust ad settings within the app to limit some of this use.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.Excerpt from TikTok's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages CCPA and CPRA opt-out rights for cross-context behavioral advertising, as well as similar rights under other state comprehensive privacy laws.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision describes a data-sharing relationship in which external advertiser partners supply off-platform behavioral data to TikTok for ad targeting, meaning TikTok's information about you extends beyond what you do on TikTok itself.
Under these terms, TikTok receives hashed email addresses, mobile advertising identifiers, and behavioral data about purchases and browsing from external partners, and uses this data to serve targeted ads both on TikTok and through its ad network on other platforms; users can adjust ad settings within the app to limit some of this use.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.