This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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"You can change your profile to default private by changing your settings to 'Private Account' in "Manage my account" settings.Excerpt from TikTok Ads's TikTok Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You can change your profile to default private by changing your settings to 'Private Account' in "Manage my account" settings.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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