This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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We may also generate new unique identifiers using existing user device information.
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
Our emails may have web beacons that offer information on your device type, email client, email reception, opens, and link clicks.
"We automatically assign user IDs and device IDs. Where you log-in from multiple devices, we use your information such as your device IDs and user ID to identify your activity across devices.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “We automatically assign user IDs and device IDs. Where you log-in from multiple devices, we use your information such as your device IDs and user ID to identify your activity across devices.”
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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