This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This behavioral tracking creates a granular record of a user's attention and engagement patterns across all content types on the platform, including advertisements specifically.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →If you use TikTok, TikTok Ads collects a record of your engagement behavior, including which ads you view and which videos you watch.
How other platforms handle this
As you interact with our Website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns...by using cookies, server logs and other similar technologies.
We collect information about your use of the Services, such as the dates and times of access, browsing history, search, information about the links you click and about third-party applications...
We collect data about your interactions with the Services, such as IP address, device information, session details, date and time of requests, device type and ID, operating system and application version...
Monitoring
TikTok Ads has changed this document before.
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"We collect information regarding your use of the Platform, e.g., how you engage with the Platform, including how you interact with content we show to you, the advertisements you view, videos you watch and problems encountered...— Excerpt from TikTok Ads's TikTok Privacy Policy
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This behavioral tracking creates a granular record of a user's attention and engagement patterns across all content types on the platform, including advertisements specifically.
If you use TikTok, TikTok Ads collects a record of your engagement behavior, including which ads you view and which videos you watch.
ConductAtlas has identified this type of provision across 300 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.