TikTok reserves the right to use videos, photos, and other content you post on the platform in its own advertising and marketing campaigns.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your publicly posted content, including your likeness, voice, and creative work, may appear in TikTok's promotional materials without additional notice or payment.
Interpretive note: The enforceability of this authorization for commercial use of user content depends on the interaction with TikTok's Terms of Service content license and applicable right of publicity law, which varies significantly by jurisdiction.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Content you post on TikTok, including videos featuring your appearance and voice, may be used in TikTok's marketing campaigns; this use is authorized through accepting the Terms of Service and this policy, though applicable intellectual property and personality rights law may impose limits depending on jurisdiction.
How other platforms handle this
we may closely review accounts that offer the following services, products, or content: Online trading, day trading tips, and stock market related content
Paid Subscribers can select whether Content is public or private.
If Your Content is prohibited under the laws of any jurisdiction where our Services are available, we may remove it even if it is not illegal in your location.
"To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.Excerpt from TikTok Ads's TikTok Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages intellectual property law (the scope of the content license granted in TikTok's Terms of Service), right of publicity statutes in US states (California Civil Code Section 3344, New York …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Your publicly posted content, including your likeness, voice, and creative work, may appear in TikTok's promotional materials without additional notice or payment.
Content you post on TikTok, including videos featuring your appearance and voice, may be used in TikTok's marketing campaigns; this use is authorized through accepting the Terms of Service and this policy, though applicable intellectual property and personality rights law may impose limits depending on jurisdiction.
ConductAtlas has identified this type of provision across 264 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.