This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This disclosure extends user-level engagement data beyond TikTok to a range of external commercial parties, including third-party measurement companies that may combine it with other data.
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →If you view or click on an advertisement on TikTok, information about that action—including that it was you—may be shared with advertisers, their partners, publishers, and third-party measurement companies.
How other platforms handle this
Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"We share information with advertisers, advertising partners, publishers, and third-party measurement companies to show how many and which users of the Platform have viewed or clicked on an advertisement...Excerpt from TikTok Ads's TikTok Privacy Policy
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This disclosure extends user-level engagement data beyond TikTok to a range of external commercial parties, including third-party measurement companies that may combine it with other data.
If you view or click on an advertisement on TikTok, information about that action—including that it was you—may be shared with advertisers, their partners, publishers, and third-party measurement companies.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.