This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Because responsibility is sole, the account holder cannot shift blame to TikTok Ads or other parties for any account activity, even activity initiated by Permitted Users rather than the holder directly.
The account holder bears full responsibility for all account activity and all access-management decisions, with no shared liability distributed to TikTok Ads.
How other platforms handle this
You are responsible for maintaining the secrecy of your unique password and account information at all times.
If Client enables any third parties as Permitted Users, Client (and not Plaid) remains solely responsible for its relationships with such third parties and for any related billing matters, technical support, or disputes
You are responsible for maintaining the confidentiality of the password and account, and you are fully responsible for all activities that occur under your password or account identification.
"You are solely responsible for any activity that occurs in connection with your Commercial Account, including any activity of your Permitted Users, and any decisions you make to grant or revoke access rights to Permitted Users.Excerpt from TikTok Ads's TikTok Advertising Terms
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Because responsibility is sole, the account holder cannot shift blame to TikTok Ads or other parties for any account activity, even activity initiated by Permitted Users rather than the holder directly.
The account holder bears full responsibility for all account activity and all access-management decisions, with no shared liability distributed to TikTok Ads.
ConductAtlas has identified this type of provision across 265 platforms. See the full comparison.
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