This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for third-party data integration and profile creation that enables the service's personalization functionality. The provision conditions personalized content delivery on continued participation in this data collection and processing arrangement.
Under these terms, users receive personalized recommendations and targeted newsletters based on geodemographic profiles constructed from third-party partner data. The terms offer an opt-out mechanism that disables personalization features but converts all newsletters and recommendations to generic, non-targeted content.
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"Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geodemographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you. We create a user profile with the information we have and how you use our services. By turning personalization off you won't get any personal recommendations and any newsletters you've subscribed to will be generic.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
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The clause establishes the operational framework for third-party data integration and profile creation that enables the service's personalization functionality. The provision conditions personalized content delivery on continued participation in this data collection and processing arrangement.
Under these terms, users receive personalized recommendations and targeted newsletters based on geodemographic profiles constructed from third-party partner data. The terms offer an opt-out mechanism that disables personalization features but converts all newsletters and recommendations to generic, non-targeted content.
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