This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision creates a data lifecycle framework that ties retention periods to regulatory compliance obligations and operational necessity, while establishing authorized uses of sensitive health information with government entities. This establishes both data minimization practices and defined pathways for government information sharing.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Users' identity verification data and health/safety information collected by Ticketmaster or third-party partners will be retained only as required by regulation and then securely deleted, and may be shared with local government officials for attendee contact purposes without additional user authorization. The terms do not specify retention timeframes, only that deletion occurs "regularly" and "in line with regulatory requirements."
How other platforms handle this
Please note there are situations where Spotify is unable to delete your data, for example when: it's still necessary to process the data for the purpose we collected it for; we have an overriding interest in continuing to process the data, for example where we need the data to protect our services f...
If you follow the instructions here, your account will be deactivated and your data will be queued for deletion. When deactivated, your X account, including your display name, username, and public profile, will no longer be viewable on X.com, X for iOS, and X for Android. For up to 30 days after dea...
When you delete your account, your profile is no longer visible to other users and disassociated from content you posted under that account. Please note, however, that the posts, comments, and messages you submitted prior to deleting your account will still be visible to others unless you first dele...
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"We're always taking steps to make sure your information is protected and deleted securely when we no longer need it. Once your identity has been verified, this information is stored and securely deleted in line with regulatory requirements. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
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The provision creates a data lifecycle framework that ties retention periods to regulatory compliance obligations and operational necessity, while establishing authorized uses of sensitive health information with government entities. This establishes both data minimization practices and defined pathways for government information sharing.
Users' identity verification data and health/safety information collected by Ticketmaster or third-party partners will be retained only as required by regulation and then securely deleted, and may be shared with local government officials for attendee contact purposes without additional user authorization. The terms do not specify retention timeframes, only that deletion occurs "regularly" and "in line with regulatory requirements."
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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