When you upload videos, images, or other content to Synthesia — including to build a custom AI avatar — you give Synthesia a broad licence to use that material to run and improve its service.
Business customers who upload content including personal likenesses to create AI avatars grant Synthesia a broad royalty-free licence that may extend to AI model training, potentially removing control over how that content is used within the platform.
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Compare across platforms →The scope of 'improving the Services' is not clearly defined, which means your proprietary content or likeness could be used to train Synthesia's AI models beyond your original intent.
REGULATORY FRAMEWORK: This provision implicates GDPR Article 5(1)(b) (purpose limitation) and Article 6 (lawful basis for processing) — where uploaded content contains personal data or biometric data of identifiable individuals, processing for 'service improvement' may require a separate lawful basis beyond contractual necessity. GDPR Article 9 applies if avatar training content constitutes biometric data. UK GDPR mirrors these obligations. CCPA §1798.100 gives California residents rights over personal information used for commercial purposes. The EU AI Act imposes transparency obligations on providers of AI systems that generate synthetic media.
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