This analysis describes what State Farm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a framework for data monetization and operational insight generation across State Farm's business ecosystem. By de-identifying customer data, State Farm creates a data asset that can be distributed and used without the restrictions that typically apply to personally identifiable information under privacy law.
The terms authorize State Farm to extract commercial value from customer data through de-identification and subsequent sharing with multiple categories of third parties. Users have no mechanism within the terms to restrict or opt out of this de-identification and sharing practice, as it applies to data State Farm develops from customer information.
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We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
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"develop either anonymized data or de-identified data by making reasonable efforts to remove personally identifiable information so the information is no longer customer information. We develop this data for certain purposes, such as analysis to understand more about our customers and our industry, or for other commercial purposes as permitted by law. We share and use this data within our State Farm family of companies, with third party service providers, or with other unaffiliated entities.— Excerpt from State Farm's State Farm Privacy Policy
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The clause establishes a framework for data monetization and operational insight generation across State Farm's business ecosystem. By de-identifying customer data, State Farm creates a data asset that can be distributed and used without the restrictions that typically apply to personally identifiable information under privacy law.
The terms authorize State Farm to extract commercial value from customer data through de-identification and subsequent sharing with multiple categories of third parties. Users have no mechanism within the terms to restrict or opt out of this de-identification and sharing practice, as it applies to data State Farm develops from customer information.
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