State Farm uses cookies, device tracking tools, and other technologies to monitor your activity on its websites and apps, and it does not respond to browser privacy signals such as the Global Privacy Control.
This analysis describes what State Farm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Several state privacy laws now require businesses to honor browser-based opt-out signals such as the Global Privacy Control; State Farm's stated non-support for these signals may create compliance exposure in states where honoring such signals is legally required.
Interpretive note: Whether State Farm's tracking activities constitute a sale or sharing of personal information under CPRA or similar laws determines whether the legal obligation to honor opt-out signals applies; this determination depends on the specific tracking arrangements in place and their characterization under applicable law.
Your browsing and device activity on State Farm properties is tracked through multiple technologies, and State Farm does not respond to browser-level privacy opt-out signals, which may limit your ability to use browser tools to restrict tracking.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We use Google Analytics, Google Tag Manager, LinkedIn Insight Tag, and other third-party analytics and advertising tools to collect information about how visitors use our website. This may include information about your device, browser, IP address, and pages visited.
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
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"State Farm website properties and mobile applications may use common tracking technologies like browser cookies, "Local Shared Objects", analytical tools, device IDs or other technologies. We also collect certain technical information about the device you use to access our site or services, such as user-agent, time stamp, hardware type, language and time zone settings, IP address, OS type and version and installed fonts. Currently, we do not support the necessary technology to respond to Web browser "do not track" signals or other, comparable mechanisms.— Excerpt from State Farm's State Farm Privacy Policy
REGULATORY LANDSCAPE: California's CPRA and the California Attorney General's regulations require businesses to honor opt-out preference signals, including the Global Privacy Control, as valid opt-outs from the sale or sharing of personal information. Colorado's Consumer Data Privacy Act and Connecticut's Data Privacy Act similarly require businesses to recognize universal opt-out mechanisms. State Farm's stated non-support for do-not-track signals may engage these requirements depending on whether the tracking constitutes a sale or sharing of personal information under applicable law. GOVERNANCE EXPOSURE: Medium. The statutory landscape on browser-based opt-out signals is actively evolving. The California Privacy Protection Agency has taken enforcement action against companies that fail to honor Global Privacy Control signals, which may be relevant to State Farm's current stated practice. JURISDICTION FLAGS: California creates the highest and most immediate exposure given CPRA enforcement of Global Privacy Control requirements. Colorado and Connecticut engage similarly. Other states with comprehensive privacy laws are adopting analogous requirements at varying timelines. CONTRACT AND VENDOR IMPLICATIONS: Analytics and advertising vendors whose tracking technologies are deployed on State Farm properties should be assessed for their ability to recognize and honor opt-out signals in jurisdictions where required. Vendor contracts should address signal-handling responsibilities. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether State Farm's tracking practices, when combined with the non-support for opt-out signals, constitute a sale or sharing of personal information under CPRA or similar laws, which would trigger a legal obligation to honor Global Privacy Control signals. A technical and legal review of the current tracking stack is advisable.
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Several state privacy laws now require businesses to honor browser-based opt-out signals such as the Global Privacy Control; State Farm's stated non-support for these signals may create compliance exposure in states where honoring such signals is legally required.
Your browsing and device activity on State Farm properties is tracked through multiple technologies, and State Farm does not respond to browser-level privacy opt-out signals, which may limit your ability to use browser tools to restrict tracking.
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